Thursday Thoughts On Advertising 5

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Facebook + Political Ads, Attribution Modeling + ROI, Content […]

Thursday Thoughts On Advertising 4

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Sales Strategy, The Millenial Advertising Connection, Branding, Snapchat vs Facebook & […]

Thursday Thoughts On Advertising 3

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Analytics, Customer Journey Mapping, Social Media Updates, Content + […]

Thursday Thoughts On Advertising 2

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Customer Journey Mapping, PPC: Google’s Recent Beta, Industry Updates […]

Thursday Thoughts On Advertising 1

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting […]

The Power of YouTube Advertising

Google Partners Connect Recap: The Power of YouTube AdvertisingMcKay Advertising + Activation was able to host another Google Partners Connect livestream last month! Due to our Google Premier Partnership, we host one event every month covering different topics and the most recent one was about The Power of YouTube Advertising. The era where Reach was […]

The 4 Drivers of Success Along Your Digital Journey

The 4 Drivers of Success Along Your Digital JourneyThrough experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & […]

Digital DownLow: Social Media Marketing

Digital DownLow: Social Media MarketingThis is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing […]