Thursday Thoughts On Advertising 59

Online Ads to In-Store Tracking

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Ads Smart Bidding Now Supports Store […]

TikTok Marketing 101

TikTok, originally known as Music.ly, is a Chinese video-based social network. TikTok has around 500 million users with about 41% of their user-base between ages 16 and 24. Like Vine it allows users to create short, original videos. The NFL recently jumped on the TikTok bandwagon at the beginning of September launching an NFL account […]

Thursday Thoughts On Advertising 58

NBC Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: NBC Local Moving From Ratings To Impressions To Sell […]

Thursday Thoughts On Advertising 56

Micro-Influencer Advertising Running

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Micro-Influencer Success, LinkedIn’s New Marketing Tool, How To Do […]

How Ryan Reynold’s Work Made Him A ’19 Content Finalist

Ryan Reynolds Content Marketer

We all know Ryan Reynolds as the hilarious actor who is most notably recognized for his role as Deadpool. What you may not know is that he is a finalist for the 2019 Content Marketer of the Year for his work on the Aviation American Gin. This is following Aviation’s recent win in Adweek’s first […]

How To Beat Short Attention Spans With Video

If you have doubts about video advertisements here are a few statistics for 2019 from Wyzowl that might change your mind: 83% of marketers say video gives them a positive ROI 96% of people say they’ve watched an explainer video to learn more about a product or service. 84% of marketers say video has helped […]

Thursday Thoughts On Advertising 54

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The Facebook Tool That Will Stump Marketers, Publishers Delay […]

Customer Experience Lessons From Disney

customer experience

The customer experience is the interaction a customer has with a business from awareness to service. It is important for brands to be aware of every point of a customer’s experience because every touch point can impact their relationship with your business.  Disney has always been a leader in cultivating the ultimate customer experience. After […]

Personalizing Your Digital Marketing Efforts

Target

Customers want meaningful interactions with brands and are now expecting more personal interactions with businesses. Personalization puts users at the center of content giving attention to the behaviors and needs of your customers. A study by Salesforce states that 58% of customers believe it is critical for businesses to have personalized marketing and  52% say […]

Thursday Thoughts On Advertising 51

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: AmazonCommerical Launches, Facebook Removes Thousands of Interest Targets, Sales […]