What do the Seahawks and Advertisers have in common?

What do the Seahawks and Advertisers have in common?Ah, the Superbowl: the day where the entire United States gathers around large-screened televisions and tables full of noms waiting to laugh, cry, cheer, and eat. Or, if you’re in marketing and advertising, the day where you watch and critique as great (and not-so-great) campaigns are born. […]

Three lessons I’ve learned in three months of advertising

Three lessons I’ve learned in three months of advertisingTomorrow is New Years Eve and I am filled with an overpowering combination of caffeine and nostalgia. It’s during these marked passing of time that humans naturally seem to evaluate, and I am no exception. But for some reason, 2014 seems especially deserving of reflection. Perhaps it’s […]

What is a Pixel, and How it Will Change Your Business?

What is a Pixel, and How it Will Change Your Business?The advertising world can be much like the playground: everyone wants to show off the newest toy to impress their pals. Agencies try to wow potential clients with the shiniest new radio campaign or web-facelift, and sometimes they ignore the “small” adjustments that actually make […]

How to Think Like Your Customers

How to Think Like Your CustomersFor decades companies have been using marketing not only as a tool to target their consumer, but also as a way to learn about what potential consumers are thinking.  In the realm of traditional media we find that although companies can target their consumers with print TV and Radio, traditional […]

How Does FTC Now Regulate on line privacy?

How Does FTC Now Regulate on line privacy?It would seem to me the credibility of the FTC was tarnished last week when it was reported our federal government is already gathering data on all. From reports they have access to every individual’s personal information. NY Daily News reported that they not only can access every […]

Video Pre-roll – New Sheriff in Town!

Video Pre-roll – New Sheriff in Town!The data is in! Video –preroll is going to be a major disruptive factor to traditional media. The impact it will have on newspaper, TV, cable, and others will be significant. Monies will begin to chase the consumer that wants their news and entertainment on demand and will view […]

Enterprise Florida’s Tie Logo

Enterprise Florida’s Tie LogoIf you’ve read any Fla. business periodicals this week you have probably read reports about the new logo developed by Enterprise Florida Inc., a public-private partnership trying to promote Florida’s job growth. They released an early look at the state’s first “business brand” last week. The backlash is over a new logo […]

ZMOT – Zero Moment of “Technology”

ZMOT – Zero Moment of “Technology”In the past week I have been asked to assist a major e-commerce company to help them find an organization to update their current platform or rebuild. The ZMOT theory was validated through my actions.  I immediately spoke with some people that might have some insight. I emailed others and […]

Early Adopters make better targets

Early Adopters make better targetsThere is a good amount of discussion about how the “technology early adopter” is a difficult to reach consumer. These individuals avoid commercial messaging through their devices . They use DVR’s, Hopper’s or other mechanisms to access content, while avoiding the commercial messages contained in the content and this has some marketers and publishers concerned. From analyzing our […]

Digital Display Targeting

Digital Display TargetingIn the past few weeks we have been invited to discuss media plans with several new accounts. One of the overall themes we are seeing is a logic based buying mechanism. These advertisers use web sites that, one would logically assume will reach their target market through the news and information content. It […]