How To Beat Short Attention Spans With Video

If you have doubts about video advertisements here are a few statistics for 2019 from Wyzowl that might change your mind: 83% of marketers say video gives them a positive ROI 96% of people say they’ve watched an explainer video to learn more about a product or service. 84% of marketers say video has helped […]

Who’s Listening When The Kids Are At School

Every parent counts down the days till summer ends and their kid goes back to school. Finally having the house to themselves they get to have a little me time to spend scrolling through social media and binge-watching their favorite shows. Even working parents get to enjoy their nights on school nights with the return […]

Thursday Thoughts On Advertising 51

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: AmazonCommerical Launches, Facebook Removes Thousands of Interest Targets, Sales […]

Thursday Thoughts On Advertising 18

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Bridging Traditional + Digital TV, Facebook Is A Shitshow, BING […]

Thursday Thoughts On Advertising Intro

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid SocialChristian Bayne […]

Digital DownLow: Social Media Marketing

Digital DownLow: Social Media MarketingThis is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing […]