Isolation Marketing and Its Healthy Future

In our opinion, brands have been able to talk about personalization, digital shift, analytics, and other terms without having to truly adopt these initiatives. They could build a website, send emails, open social portals, provide content, and then direct 80% of their resources and time executing their traditional media strategy.This strategy avoided the inevitable and […]

Turning This Black Swan Into Your Golden Goose

These are interesting times we live in. From an economics and business standpoint they are challenging and unparalleled. Some might categorize the Corona Virus COVID-19 as a black swan event. The black swan theory or theory of black swan events is a metaphor that describes an event that comes as a complete surprise and has […]

Thursday Thoughts On Advertising 35

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google’s New Bidding Strategy, Snapchat Commercials, Instagram In-App Checkout, […]

Thursday Thoughts On Advertising 33

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Pinterest Advertising Reaching Europe, Facebook Ads Manager Interface, Customer […]

Thursday Thoughts On Advertising 32

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Sales Strategy, PPC Strategy, Time Management Skills, Retail Wars […]

Thursday Thoughts On Advertising 30

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: TV Attribution Buyer’s Guide, Facebook Still Serving Political Ads, Bulk […]

Thursday Thoughts On Advertising 23

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Ad Updates, Digital Ad Revenue Growth Overseas, Amazon Alexa’s […]

Thursday Thoughts On Advertising 19

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: CPG Giants Facebook Tactics, Instagram Stories Changing Creative, Why You […]

Thursday Thoughts On Advertising 18

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Bridging Traditional + Digital TV, Facebook Is A Shitshow, BING […]

#MAAONTHEROAD – Tempe, Arizona Visit

#MAAONTHEROAD – Tempe, Arizona VisitWe hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent […]