Exploring the Latest AI Trends Shaping the Landscape of Digital Marketing

AI has officially been immersed in our world. And it is here to stay. Artificial intelligence (AI) has become a game changer in the digital marketing landscape, providing a wide range of possibilities to enhance advertising and marketing strategies. However, it is important for digital marketers to keep in mind important considerations when using AI. […]
The Rise of Micro Influencers: A Shift in Digital Marketing

In recent years, we have witnessed a significant shift in how brands and companies approach digital marketing. Traditional advertising methods, such as TV and print ads, are no longer as effective, and digital media has taken the spotlight. Social media platforms like Instagram, Facebook, and TikTok have become the most effective ways to reach consumers. […]
The 2023 Super Bowl Ads and The Metrics

Now that the Monday Marketing Q.B.s have pontificated: Here is the actual performance data and accurate critiques. The 2023 Super Bowl featured a victory for the Chiefs, a Rihanna Concert, and some cool commercials. Superbowl Sunday is a much-awaited event for sports enthusiasts and advertisers alike. The annual championship game is not just about football […]
Thursday Thoughts On Advertising 137

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both. This week we’ll look at: A New Era In Retail And […]
Thursday Thoughts On Advertising 136

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]
Thursday Thoughts On Advertising 135

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]
Thursday Thoughts On Advertising 134

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]
Thursday Thoughts On Advertising 133

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]
Thursday Thoughts On Advertising 132

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]
Thursday Thoughts On Advertising 131

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers […]