Digital Display Targeting

Digital Display TargetingIn the past few weeks we have been invited to discuss media plans with several new accounts. One of the overall themes we are seeing is a logic based buying mechanism. These advertisers use web sites that, one would logically assume will reach their target market through the news and information content. It […]

Ingenius QR Code Usage

Ingenius QR Code UsageIncreasingly QR codes are becoming part of our tech venacular. There are still many concerns about effectiveness and no strong agreed upon best paractices. This however is an ingenius campaign out of Germany for a toy store, MyToys.de. This campaign promotes legos, by building Lego QR code images throughout their city. Each […]