5 Ways You Can Use AI To Personalize Your Marketing

More and more marketers are switching to automated marketing because of its efficiency but it lacks a human touch. Artificial Intelligence (AI) is a smarter automation that can learn and mimic human intelligence. NewVantage Partners 2019 Big Data and AI Executive survey states that “92% of the respondents are increasing their pace of investment in […]

Thursday Thoughts On Advertising 46

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: OTT Research, TikTok’s Interest-Based Ad Targeting,  U.S Podcast Ad […]

Thursday Thoughts on Advertising 45

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google’s Anticipatory Marketing, Hemp Companies Call Out FB Advertising, Sales […]