SEO & SEM: There is a difference.

SEO & SEM: There is a difference.There is a huge difference between SEM and SEO — we didn’t want to have to write this post, but sadly the terms are often used interchangeably. Popular knowledge says that search engine optimization (SEO) uses Off-Page and On-Page activities to ensure that a site appears high on a […]

Programmatic: The World Caught Up

Programmatic: The World Caught UpFinally, after almost a decade preaching about it to anyone who didn’t look at us like we were crazy, the rest of the world is starting to talk about programmatic. OUR PARTNERS AT GOOGLE ARE FLYING INTO TAMPA TO MEET YOU AND TALK MARKETING ON FEBRUARY 9. JOIN US. UK liquor […]

Poll: Twitter 10,000 Character Limits?

Poll: Twitter 10,000 Character Limits?Will Twitter be better off moving to a 10,000 character limit? Because today, the Internet was buzzing with news that that just might happen. Currently, that threshold is reserved for Twitter direct message function. Re/code spilled the beans on it today, but we want to know what you think about it. […]

Download Primer, an app that actually teaches you something

Download Primer, an app that actually teaches you somethingAFTER YOU DOWNLOAD PRIMER: LEARN MORE ABOUT AND RSVP FOR OUR FEB. 9 HANGOUT WITH GOOGLE. In the name of productivity for the new year, we’d like to reintroduce you to Google Primer, a phone app that actually teaches you something useful (sorry, TrivaCrack). The free app […]

Ghostery reveals why your competitors are way ahead of you

Ghostery reveals why your competitors are way ahead of youAFTER YOU GHOSTERY, RSVP FOR OUR FEB. 9 MARKETING SYMPOSIUM WITH GOOGLE. Transparency is a big thing around this agency. We’re brutally honest with each other at the office, and we’re not afraid to share every bit of information from a campaign with our client partners. […]

Google is flying in to Tampa to talk to you on February 9th, RSVP now

Google is flying in to Tampa to talk to you on February 9th, RSVP nowOUR PARTNERS AT GOOGLE ARE FLYING IN! February 9, 2016 • Blind Tiger, Ybor City 3-5 p.m. (Cocktail Hour To Follow) FB EVENT | DIRECTIONS Marketeers of the digital age, save the date – a real life Google-r is coming to […]

VIDEO: Lightning’s Ryan Callahan drops Columbus’ Scott Hartnell In Mere Seconds

VIDEO: Lightning’s Ryan Callahan drops Columbus’ Scott Hartnell In Mere SecondsLast night, our Tampa Bay Lightning beat the Columbus Blue Jackets 2-1 for a character win that handed the Jackets their fourth straight loss. It kept our boys in blue within sniffing distance of a wild card spot, but it also featured one heck of […]

Is Branding Dead?

Is Branding Dead?Marketers want efficient media spend, so why does  TV have the lion’s share of advertising dollars in the US? Measuring a TV spot’s effectiveness is a little like a craps shoot, isn’t it? The runner-up in ad spend is online advertising, which is extremely effective at measurement and tracking. James Zhao writes that […]

Your Questions Answered (plus essentials for today’s Google Hangout in Orlando)

Your Questions Answered (plus essentials for today’s Google Hangout in Orlando)CALL FOR A LAST MINUTE SPOT DIRECTIONS & PARKING FREE TALK WITH GOOGLE – NOVEMBER 12 – ORLANDO BREWING The day is finally here, and we’re glad you’re joining us at Orlando Brewing for today’s Google Hangout. We’ll be discussing digital spend among the world’s […]

A Different Breed: The Myth Of “Digital Marketing”

A Different Breed: The Myth Of “Digital Marketing”Digital marketing is one of the most vast industries I’ve come across. RSVP: Google In Orlando (FREE) A Hangout With The Search Giant 11.12.15 – Orlando Brewing Through my four months of being in the space, I’ve realized just why the industry has so much attached to the […]