Guide To Direct To Consumer Marketing

direct to consumer

 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years. What does direct to consumer mean?  It means selling your product directly to the consumer instead of using middlemen like retailers. This gives brands the opportunity to have more control over the sale […]

5 Reasons You Should Be Using Micro-Influencers

influencer

Micro-influencers are individuals who frequently post about a specific subject and interest. Unlike other influencers they often have a smaller number of followers, around 1,000-1,000,000, but still have a large engagement. They are everyday people who focus on a specific niche creating personalized content and interactions. Better Engagement Rates Micro-influencers are often able to engage […]