Jelli & The Programmatic Radio Revolution

Jelli & The Programmatic Radio RevolutionJust a week ago, we brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Those with experience in traditional media buys know just how tedious the negotiation and transaction processes can be. Not to mention, having to deal with real people at […]

Jelli & Google Hangout – Tampa, FL

Jelli & Google Hangout – Tampa, FLWe brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Representatives from Jelli, a programmatic radio advertising buying platform, and Google joined us at Lot 1901 to discuss what new media buys look like and what ad tech’s rapid evolution […]

Programmatic Advertising: The Definitive Guide

Programmatic Advertising: The Definitive GuideThis is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague […]

Programmatic x Pabst: 3 Things We Learned

Programmatic x Pabst: 3 Things We LearnedIt was truly a pleasure hosting you all for a candid conversation about programmatic media buying’s move into the traditional space. We look forward to your feedback about the event, but here are a few things we learned last week.With at least 85MM registered users on iHeartRadio.com alone, sophisticated […]

Programmatic Spending Will Hit $22B, So What Is It?

Programmatic Spending Will Hit $22B, So What Is It?Programmatic spending is supposed to hit $22B this year, according to an eMarketer forecast. Digiday adds that the spend is a 40 percent increase from 2015, spurred by a growing comfort around the technology. McKay Advertising + Activation is happy to report that two of our guys […]

Camels, Geico, and another shakeup in radio ad buying

Camels, Geico, and another shakeup in radio ad buyingAdAge pointed out that Katz Radio Group is starting to sell radio spots on its programmatic exchange, with Geico making the first buy this week. Katz sells ad space on behalf of radio networks like CBS, Cumulus, Entercom, iHeartMedia and Cox Media Group, among others. It represents […]

Must Read for marketers : The Next 18 Months – “Cutting the Cord”

Must Read for marketers : The Next 18 Months – “Cutting the Cord”“It’s official. Americans are “cutting the cord.” In the last few months alone, more than 600,000 subscribers quit their cable and satellite companies, saying they’re content to find another way to catch their favorite shows.” –Yahoo News This is part one of a […]