How To Beat Short Attention Spans With Video

If you have doubts about video advertisements here are a few statistics for 2019 from Wyzowl that might change your mind: 83% of marketers say video gives them a positive ROI 96% of people say they’ve watched an explainer video to learn more about a product or service. 84% of marketers say video has helped […]

Thursday Thoughts On Advertising 54

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The Facebook Tool That Will Stump Marketers, Publishers Delay […]

Who’s Listening When The Kids Are At School

Every parent counts down the days till summer ends and their kid goes back to school. Finally having the house to themselves they get to have a little me time to spend scrolling through social media and binge-watching their favorite shows. Even working parents get to enjoy their nights on school nights with the return […]

Thursday Thoughts On Advertising 53

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Amazon Wants To Control 3rd Party Sellers, Amazon’s Gaming […]

Customer Experience Lessons From Disney

customer experience

The customer experience is the interaction a customer has with a business from awareness to service. It is important for brands to be aware of every point of a customer’s experience because every touch point can impact their relationship with your business.  Disney has always been a leader in cultivating the ultimate customer experience. After […]

Thursday Thoughts On Advertising 52

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Microsoft Is Diversifying Its Advertising Business, Snapchat Launches Instant […]

Personalizing Your Digital Marketing Efforts

Target

Customers want meaningful interactions with brands and are now expecting more personal interactions with businesses. Personalization puts users at the center of content giving attention to the behaviors and needs of your customers. A study by Salesforce states that 58% of customers believe it is critical for businesses to have personalized marketing and  52% say […]

Thursday Thoughts On Advertising 51

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: AmazonCommerical Launches, Facebook Removes Thousands of Interest Targets, Sales […]

5 Digital Advertising Tips From Area 51

A seemingly silly event made on Facebook called “Storm Area 51, They Can’t Stop All Of Us” has blown up. As of July 26th about 1.9 million people marked they are attending and an additional 1.4 million saying they are interested . Social media has been flooded with jokes and memes revolving around the event. […]

Thursday Thoughts On Advertising 50

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s […]