5 Reasons You Should Be Using Micro-Influencers

influencer

Micro-influencers are individuals who frequently post about a specific subject and interest. Unlike other influencers they often have a smaller number of followers, around 1,000-1,000,000, but still have a large engagement. They are everyday people who focus on a specific niche creating personalized content and interactions. Better Engagement Rates Micro-influencers are often able to engage […]

5 Ways You Can Use AI To Personalize Your Marketing

More and more marketers are switching to automated marketing because of its efficiency but it lacks a human touch. Artificial Intelligence (AI) is a smarter automation that can learn and mimic human intelligence. NewVantage Partners 2019 Big Data and AI Executive survey states that “92% of the respondents are increasing their pace of investment in […]

Guest Column: Tampa Bay Business Journal

Five digital marketing questions to ask as the 2020 political season heats up   2020 will be a compelling year for CEOs, CFOs, CMOs and company brands. It’s the year brands will need to make digital media primary. The strong economy has boosted business revenues, which has allowed “traditional marketing mindsets” to lack innovation with […]

Thursday Thoughts On Advertising 49

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: E-commerce Growth, Instagram Insists The App Isn’t Listening To […]

Thursday Thoughts On Advertising 48

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Connected TV Inventory Growth, Facebook Boosts Ad Spend, Experimentation […]

Thursday Thoughts On Advertising 47

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: YouTube’s Influencer Marketing Program, Facebook’s Claim to 140M Viewers, […]

Thursday Thoughts On Advertising 46

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: OTT Research, TikTok’s Interest-Based Ad Targeting,  U.S Podcast Ad […]

Thursday Thoughts on Advertising 45

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google’s Anticipatory Marketing, Hemp Companies Call Out FB Advertising, Sales […]

Thursday Thoughts On Advertising 44

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Mckinsey & Company Retail Study, LinkedIn Users Ability to […]

Tracking Online Ads to In-Person Purchases

Tracking Online Ads to In-Person PurchasesChallenge The James Museum of Wildlife & Western Art collaborated with McKay Advertising + Activation to solve the challenge of how to track offline transactions and consumer behavior driven from online advertisement. Consumers were interacting with online advertisements but not actually purchasing the tickets online; instead they were buying tickets […]