How To Beat Short Attention Spans With Video

If you have doubts about video advertisements here are a few statistics for 2019 from Wyzowl that might change your mind: 83% of marketers say video gives them a positive ROI 96% of people say they’ve watched an explainer video to learn more about a product or service. 84% of marketers say video has helped […]

Thursday Thoughts On Advertising 54

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The Facebook Tool That Will Stump Marketers, Publishers Delay […]

Thursday Thoughts On Advertising 53

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Amazon Wants To Control 3rd Party Sellers, Amazon’s Gaming […]

Thursday Thoughts On Advertising 51

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: AmazonCommerical Launches, Facebook Removes Thousands of Interest Targets, Sales […]

5 Digital Advertising Tips From Area 51

A seemingly silly event made on Facebook called “Storm Area 51, They Can’t Stop All Of Us” has blown up. As of July 26th about 1.9 million people marked they are attending and an additional 1.4 million saying they are interested . Social media has been flooded with jokes and memes revolving around the event. […]

Thursday Thoughts On Advertising 50

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s […]

5 Reasons You Should Be Using Micro-Influencers

influencer

Micro-influencers are individuals who frequently post about a specific subject and interest. Unlike other influencers they often have a smaller number of followers, around 1,000-1,000,000, but still have a large engagement. They are everyday people who focus on a specific niche creating personalized content and interactions. Better Engagement Rates Micro-influencers are often able to engage […]

Thursday Thoughts On Advertising 49

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: E-commerce Growth, Instagram Insists The App Isn’t Listening To […]

Thursday Thoughts On Advertising 48

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Connected TV Inventory Growth, Facebook Boosts Ad Spend, Experimentation […]

Thursday Thoughts On Advertising 46

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: OTT Research, TikTok’s Interest-Based Ad Targeting,  U.S Podcast Ad […]