Isolation Marketing and Its Healthy Future

In our opinion, brands have been able to talk about personalization, digital shift, analytics, and other terms without having to truly adopt these initiatives. They could build a website, send emails, open social portals, provide content, and then direct 80% of their resources and time executing their traditional media strategy.This strategy avoided the inevitable and […]

Turning This Black Swan Into Your Golden Goose

These are interesting times we live in. From an economics and business standpoint they are challenging and unparalleled. Some might categorize the Corona Virus COVID-19 as a black swan event. The black swan theory or theory of black swan events is a metaphor that describes an event that comes as a complete surprise and has […]

Thursday Thoughts On Advertising 26

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Adjusting Your FB Ad Settings, Grand Theft Content, Breaking Organizational […]

Thursday Thoughts On Advertising 19

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: CPG Giants Facebook Tactics, Instagram Stories Changing Creative, Why You […]

Thursday Thoughts On Advertising 18

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Bridging Traditional + Digital TV, Facebook Is A Shitshow, BING […]

TBBJ: Hacking The Tampa Bay Traffic Congestion Problem

Think Outside The Box Traffic + transportation, two words that are muttered from every business owner, politician, employee and college student in the Tampa Bay Area. One of the major challenges that every upcoming metropolitan area faces is the question of- How do we move citizens around both safely and cost effectively? What if we told […]

Thursday Thoughts On Advertising 17

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Call Analytics Software Report, LinkedIn Personalized Ads, LinkedIn + Google […]

#MAAONTHEROAD – Tempe, Arizona Visit

#MAAONTHEROAD – Tempe, Arizona VisitWe hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent […]

Programmatic Advertising: The Definitive Guide

Programmatic Advertising: The Definitive GuideThis is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague […]