Thursday Thoughts On Advertising Intro

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid SocialChristian Bayne […]

Three Ways for Small Businesses to Take Initiative-GDPR

New Data Regs: Three Ways for Small Businesses to Take Initiative (GDPR) McKay Advetising+Activation’s CEO, Bob McKay, is featured in the Tampa Bay Business Journal guest column this month for his insights into the General Data Protection Regulation (GDPR) passed on May 25th. The data police are taking this issue seriously and it’s always better to […]

Get Involved: How to Fill an Empty Resume Without a Job

Get Involved: How to Fill an Empty Resume Without a JobIn 2016 Matthew Giardino was bored during the summer months and picked up an assignment to help fill his free time. Little did he know that he would be working for an ad agency soon after and his summer assignment would play a role in […]

4 Ways to Achieve Third Party Endorsement

4 Ways to Achieve 3rd Party EndorsementA 2014 study found that PR is about 90% more effective than advertising in the consumer decision-making process when looking at content Picture this, you walk into a room and there’s that one person who is talking loudly about their accomplishments (bad advertising). Now don’t get me wrong, this […]

The Workplace Future: A Technology Revolution

The Workplace Future: A Workforce Like You’ve Never Seen ItIn my opinion, we are living directly in the midst of the Technology Revolution. Just like the Agricultural Revolution & Industrial Revolution before it, society, business, and lifestyles are changing at an unbelievable rate. Just think… the World Wide Web as we know it was only invented […]

The Cambridge Analytica & Facebook Scandal: What You Need To Know

The Cambridge Analytica & Facebook Scandal: What You Need To KnowWe’re sure by now you’ve heard about the Cambridge Analytica scandal involving Facebook and have most likely formed some sort of opinion on the situation and/or the industry. We’d like to set the record straight by coming out and directly saying it: WHAT THEY DID […]

Five Reasons You Should Abandon The Traditional Advertising Mindset

Five Reasons You Should Abandon The Traditional Advertising Mindset In today’s world, there are many competing viewpoints — for everything you agree with, there is an alternative point of view. I aim to set one point straight today: The traditional mindset needs to be put down. The traditional mindset refers to the status quo that […]

Ding Ding Ding .. McKay’s In The Ring

Ding Ding Ding .. McKay’s In The RingTBBJ Executive Profile Summary “Empty vessels make the most noise”, it’s a saying which simply means that those who have little to offer usually talk about themselves the most; well that isn’t the case here! We are humbled and proud to announce that the Tampa Bay Business Journal […]

The Power of YouTube Advertising

Google Partners Connect Recap: The Power of YouTube AdvertisingMcKay Advertising + Activation was able to host another Google Partners Connect livestream last month! Due to our Google Premier Partnership, we host one event every month covering different topics and the most recent one was about The Power of YouTube Advertising. The era where Reach was […]

The 4 Drivers of Success Along Your Digital Journey

The 4 Drivers of Success Along Your Digital JourneyThrough experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & […]