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The 4 Drivers of Success Along Your Digital Journey

The 4 Drivers of Success Along Your Digital Journey]Through experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm, there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy, you need to have: Knowledge, Desire, Time & Resources. […]

Marketing For A-Holes: The Complete Guide to ROI Transparency

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]Marketing For A-Holes: The Complete Guide to ROI Transparency[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult […]

Brand Marketing Is BS

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]Brand Marketing Is BS[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Here at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you […]

USF’s Fast 56 Class of 2017

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]USF’s Fast 56 Class of 2017[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10372″ img_size=”full” […]

Marketing to Millennials Hangout – Tampa, FL

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]A Marketing Map to Millennials Hangout – Tampa, FL[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Two Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our […]

Nativo & Google Hangout – Tampa, FL

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]Nativo & Google Hangout – Tampa, FL[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]We tackled a challenge familiar to all marketers: how to engage audiences with immersive ad experiences. Our keynote speakers from Google and Nativo walked us through […]

Do You Have An Abusive Agency Relationship?

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]Do You Have An Abusive Agency Relationship?[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how […]

Digital DownLow: Social Media Marketing

Digital DownLow: Social Media MarketingThis is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing […]

#MAAONTHEROAD – Tempe, Arizona Visit

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#MAAONTHEROAD – Tempe, Arizona Visit[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]We hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the […]

Google Hangout: Engaging Audiences w/Immersive Ad Experiences

[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]Google Hangout: Engaging Audiences With Immersive Ad Experiences[/ultimate_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Our Google Hangout event series is kicking off its next installment at the end of this month on September 15th with another insightful set of […]