Jelli & The Programmatic Radio Revolution

Jelli & The Programmatic Radio RevolutionJust a week ago, we brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Those with experience in traditional media buys know just how tedious the negotiation and transaction processes can be. Not to mention, having to deal with real people at […]

Jelli & Google Hangout – Tampa, FL

Jelli & Google Hangout – Tampa, FLWe brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Representatives from Jelli, a programmatic radio advertising buying platform, and Google joined us at Lot 1901 to discuss what new media buys look like and what ad tech’s rapid evolution […]

Programmatic Advertising: The Definitive Guide

Programmatic Advertising: The Definitive GuideThis is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague […]

Programmatic Radio X Jelli – June 29

Programmatic Radio X Jelli – June 29Jelli, a new platform bringing programmatic buying to radio, is going to disrupt the status quo. Google has, clearly, already altered the way everyday users and marketers experience the internet. PROGRAMMATIC RADIO BUYING • LOT 1901 DIRECTIONS • FB EVENT PAGE On Wednesday, June 29, representatives from both companies will […]

Jelli & Google Come to Ybor City, Stream It

Jelli & Google Come to Ybor City, Stream ItThe pastries are freshly baked, the Cigar City Brewing Maduro is chilled and our friends from Jelli + Google have flown in for our event taking place today at Lot 1901 in Ybor City from 3-5 p.m. If you’ve already registered, then you got an email detailing […]

Digital Revolution Takes Hold of Newspaper Industry

Digital Advertising Revolution Takes Hold of Newspaper IndustryNAA Bids Farewell to Its National Ad Sales Company In a clear move to stay afloat in a digital-first world, the Newspaper Association of America (NAA) announced last Tuesday that it’s shuttering its national ad sales affiliate, the Newspaper National Network (NNN). This decision comes after CFO Robert […]

Digiday Programmatic Summit – New Orleans, LA

Digiday Programmatic Summit – New Orleans, LAThis summit examined how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising. Through our learnings and experience at this event, we confirmed that programmatic advertising has finally matured from a reliance on cheap, mass ad impressions […]

Programmatic x Pabst: 3 Things We Learned

Programmatic x Pabst: 3 Things We LearnedIt was truly a pleasure hosting you all for a candid conversation about programmatic media buying’s move into the traditional space. We look forward to your feedback about the event, but here are a few things we learned last week.With at least 85MM registered users on iHeartRadio.com alone, sophisticated […]

Programmatic x Pabst – May 19

Programmatic x Pabst – May 19Many don’t even realize it, but everyone that’s ever been online has been touched by programmatic media buying. PROGRAMMATIC x PABST • LOT 1901 DIRECTIONS • FB EVENT PAGE On May 19, McKay Advertising + Activation (MA+A) is proud to welcome TubeMogul  to Ybor City’s Lot 1901 gallery space for […]

Programmatic Spending Will Hit $22B, So What Is It?

Programmatic Spending Will Hit $22B, So What Is It?Programmatic spending is supposed to hit $22B this year, according to an eMarketer forecast. Digiday adds that the spend is a 40 percent increase from 2015, spurred by a growing comfort around the technology. McKay Advertising + Activation is happy to report that two of our guys […]