McKay Advertising + Activation has developed an innovative model, the Activation Bridge, that fuses creativity and strategy to create groundbreaking digital marketing experiences. The Activation Bridge changes the game regarding digital advertising, and every business should consider it! In this blog post, we’re going to explain precisely how it works and why it is so valuable for companies.
What is the Activation Bridge?
The Activation Bridge encompasses the concept of a “bridge” that links together two separate but equally important elements: innovation and strategy. The model is designed to help businesses create unique and impactful digital marketing experiences that engage and convert users into customers.
The Activation Bridge defines specific goals and tactics in a step-by-step model. It allows franchisees and marketers to understand KPIs (Key Performance Indicators) when acquiring first-party data. They use those leads in messaging platforms, optimizations in digital marketing campaigns, and new media channels to test.
Because the Activation Bridge acquires tangible results, we can understand early trends and success rates. The possibilities are now endless to test branding, messaging, creatives, target markets, and other nuances for possible optimizations.
How does the Activation Bridge work?
First, businesses identify what they want to achieve in their campaign and who they want to target. You accomplish this through building first-party data and using that information to create lead nurturing advertisements and campaigns. Next, our talented digital marketing team at Mckay Advertising + Activation will help you create a strategy to engage and convert those audiences. Finally, we use innovation to bring that strategy to life and create an experience that is truly impactful and effective.
Instead of doing the guesswork of understanding what your target consumers are or attempting to decode POS (Point of Sales) reports, you can create a refined and updated data pool of interested prospects.
The Activation Bridge Model is efficient and effective across various digital channels and has identifiable value. Here’s how the Activation Bridge can be broken down into a 4 step process.
Step 1: The first step is to collect your first-party data and create a measurable goal on how to grow that data. First-party data is information a company collects directly from its customers and owners. First-party data is the foundation of building any marketing strategy. It tells who the target customer is (their digital interactions, purchase history, behavior, preferences, etc.) and how to cater our marketing strategies to that particular audience to optimize our campaigns.
Step 2: After building your first-party data, the second step is to create individual campaigns. Using the information you have collected about the customers, you can now create campaigns uniquely tailored to your target consumers. Creating individual campaigns included developing personalized content and nuanced messaging that speaks to that individual’s needs. The goal is to build digital communities and personalized experiences for your customers.
Campaigns are executed through paid media. Paid media includes website design and development, SEO, social media marketing, email marketing, and other digital marketing channels. Paid media can reach a larger audience than organic methods and uses first-party data and nuanced messaging to target specific demographics.
Our digital marketing team can track each campaign’s engagement, reach, and conversions. For instance, we can see if it performs better with a specific age group than another. Using this information, we can adjust the campaign accordingly to perform optimally.
Step 3: The next measurable metric for marketers is ROI (Return on Investment), such as “in-store” attribution, online bookings, or appointment set metrics from the media channels.
Assessing the value of the investment in marketing will help you understand whether your campaigns are driving conversions and sales.
A critical metric for any marketer is ROI or return on investment. ROI measures how effective your marketing campaigns are in driving conversions and sales. A high ROI means that your campaigns are working well and generating a lot of revenue. A low ROI means that your campaigns aren’t performing as well as they could be, and you’re not getting a good return on your investment.
Another essential metric is POS (Point of Sale). POS tells you the time and place where a retail transaction is completed. POS should be pixeled. Marketing pixels track conversions and other important data points. By pixeling your POS, you can see how your marketing campaigns are performing in real-time. This data is essential for making informed decisions about your marketing strategy.
Step 4: The fourth and final step is franchise scaling. Once you have constructed and executed a successful campaign, tracking how the business or franchise is growing and shifting as a result of your marketing strategies is vital. One way to measure this is by calculating the number of franchises employing and expanding. Our goal as a digital advertising agency is to build a unique marketing journey that ultimately allows your business or franchise to grow and thrive. A measurement of your franchise’s growth and success directly results from how our marketing strategies are performing.
Why do franchisees and business owners need to consider this?
A problem that dates back many years, how do I know my marketing efforts are effective?
In the past, marketing was considered a “black box” where we spend money on campaigns and hope that leads or sales come through the door. There was little transparency and no easy way to track results. It was difficult to determine whether our marketing efforts were worth the investment.
The Activation Bridge has created a new way to approach data-driven and results-oriented marketing. We focus on understanding your customer journey and what marketing activities will help them move down the path to purchase. We then use data and analytics to track progress and optimize our efforts.
When implementing a marketing strategy, franchisees and business owners need transparent and tangible goals. Attribution of digital media can help define ROI from services and products, which allows them to uncover new business possibilities and optimizations. Contrary to traditional media, this tactic provides individualization and can be tracked to the micro or macro level.
We’re experts at finding your target audience and helping you stay within your budget while delivering a return on investment that will help you grow your business.
The Activation Bridge model will never leave you in the dark about your marketing efforts in-depth reporting shows how every dollar is used and impacts your business. This model allows you to see exactly what’s working, what isn’t, and where improvements can be made.
If you’re looking for a more effective way to market your business, contact us today to learn more about the Activation Bridge difference.
What’s the difference between an activation bridge and a typical marketing model?
The main difference is that you can see results much sooner with an activation bridge. A typical marketing model can take months or even years to see results.
You can get immediate feedback and optimize your campaigns in real-time with an activation bridge. As a result, you can quickly adjust your strategy based on what’s working and what’s not.
The ROI of an Activation Bridge is significant compared to other marketing models. It allows for a much higher return on investment and can be scaled quickly to accommodate larger budgets.
An activation bridge is the way to go if you’re looking to get the most out of your marketing budget. You can maximize your ROI and see results sooner with an activation bridge. Contact us today to learn more about how we can help you activate your strategy and drive growth.
Why use the Activation Bridge Model?
When you understand what your target audience wants, tailoring content to them becomes much more manageable. You can focus on specific topics related to their needs and pain points. As a result, your content will be more likely to resonate with them and encourage conversions.
The Activation Bridge takes digital marketing to a whole new level. Franchisees and businesses are getting a unique and innovative experience tailored to their audience and yield tangible and trackable results.
Contact us today to learn more about the Activation Bridge and how we can help you optimize your digital marketing strategy!
Also, book a consultation with us and learn about our 5 Digital Marketing Trends.
Thanks for reading, and we look forward to hearing from you soon!