Thursday Thoughts On Advertising 101
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: 10 Charts Showing How US Shopping Behavior Has Changed, Apple Is Delaying iOS 14 Advertising Privacy Feature, How To Write Facebook Ads That Reduce the Barrier to Purchase, and Google Ads More Than Triples Conversion Categories.
PAID SOCIAL ADVERTISING
Apple is Delaying the iOS 14 Advertising Privacy Feature see the article here
Much to the temporary relief of Facebook and many publishers, the dreaded iOS14 update which is feared to plummet ad revenue due to reduced mobile tracking will be delayed until at least early next year. While as advertisers, we’ll need to prepare to adapt to reduced tracking capabilities on some placements, it should be noted that the other feared outcome, lack of effective targeting, is easily circumvented by smart tactics such as lookalikes and a combination of Facebook-hosted interest categories.
WRITING COPY THAT CONVERTS
How to Write Facebook Ads That Reduce the Barrier to Purchase see the article here
The question of how to get customers to convert is a complex question made up of many parts. One of the main components of this answer is the copy used in the ad used to grab the user’s attention. This article speaks to different types of copy to use for Sales/Discount Ads, Reminder Ads, and Testimonial Ads.
Google Ads More Than Triples Conversion Categories See the article here.
Google Ads is making it easier to track the consumer’s journey as they look to expand the conversion category tag templates within the ads platform. This is an important piece for allowing Google’s bidding algorithm to pick up on as much user data as possible in order to optimize.