Thursday Thoughts On Advertising 102
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Video Streaming Trends, Oracle Wins Bidding War For TikTok, How A UK Food Provider Went From B2B to DTC In 7 Days, and Amazon Music Joins The Podcast Game.
VIDEO STREAMING TRENDS
Bob McKay
President + Founder
Time Spent Streaming Ad-Supported Video Is Outpacing Streaming Services Like Netflix see article here
“Today, Americans in streaming-capable homes spend one-fourth of their time with the TV glass streaming video content. And the growth and stickiness among adults 55 and older suggest that streaming is that much closer to ubiquity across consumer groups.”
PAID SOCIAL ADVERTISING
Alex Andrews
Executive Director of Social Advertising
TikTok’s Ads Are Just As Important As Its Algorithm see the article here
Oracle has won the bidding war over the American presence of TikTok, which will certainly lead to further development for advertising infrastructure. For now, however, they are wise to lean into TikTok’s existing strengths; its sophisticated algorithm, and its very user-friendly, non-intrusive ad formats.
THE DTC MODEL SWITCH
Christian Bayne
Director of Content Strategy + Market Research
How A UK Food Provider Went From B2B to DTC In 7 Days See the article here.
“Necessity is the mother of invention”. This statement couldn’t be more true, especially when looking at the business environment of today. Many businesses that have chosen to now adapt to the times are now suffering the consequences. Others, like the one described in this article, have been able to completely switch their business model. This is something we have done recently with a client of our Leupold Golf. They too have been able to go Direct-to-Consumer from a B2B model.
PODCAST ADVERTISING
Matthew Giardino
Director of Performance Marketing + Analytics
Podcast Advertising Costs May Drop As Amazon Music Now Has Podcasts See the article here.
We hope you enjoyed these snippets of information on digital advertising trends that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.