Thursday Thoughts On Advertising 103
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: e-Commerce Marketers Are Relying More On FB Ads, Gen Z Shows Higher Ad Recall Than Older Age Groups, Google Disregards Meta Descriptions 64% Of The Time, and Amazon Starts Selling Twitch Inventory Programmatically.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Gen Z Shows Higher Ad Recall Than Older Age Groups see the article here
SEO TRENDS 2020

Christian Bayne
Director of Content Strategy + Market Research
Study: How Often Google Ignores Our Meta Description See the article here.
Did you know that “Google disregards a page’s meta description 63% of the time for pages in the top 10 results?”
AMAZON AD INVENTORY

Matthew Giardino
Director of Performance Marketing + Analytics
Amazon Starts Selling Twitch Inventory Programmatically See the article here.
Amazon is expanding its programmatic inventory to allow for the placement of video and display ads on Twitch’s streaming network. In addition, audiences can now be targeted using behavioral targeting through Twitch user-profiles and being able to integrate into Amazon’s e-commerce platform
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.