Thursday Thoughts On Advertising 103

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: e-Commerce Marketers Are Relying More On FB Ads, Gen Z Shows Higher Ad Recall Than Older Age Groups, Google Disregards Meta Descriptions 64% Of The Time, and Amazon Starts Selling Twitch Inventory Programmatically.Bob McKay
President + FounderAs Online Shopping Intensifies, e-Commerce Marketers Are Relying More On FB Ads see article here

FB is leading the way for e-commerce brands to increase ROI.Alex Andrews
Executive Director of Social AdvertisingGen Z Shows Higher Ad Recall Than Older Age Groups see the article here

An interesting study finding that younger Gen Z consumers seem to recall ads at a higher level than older age brackets.  This flies in the face of what was conventional wisdom about Gen Z not paying attention to ads; instead, this just shows advertisers need to use the proper channels, rather than expecting Cable TV or Radio spots to reach them effectively.  For brand awareness campaigns, especially for casual lower-transaction value brands, Gen Z seems to be the way to go.

Christian Bayne
Director of Content Strategy + Market ResearchStudy: How Often Google Ignores Our Meta Description See the article here.

Did you know that  “Google disregards a page’s meta description 63% of the time for pages in the top 10 results?”Matthew Giardino
Director of Performance Marketing + AnalyticsAmazon Starts Selling Twitch Inventory Programmatically See the article here.

Amazon is expanding its programmatic inventory to allow for the placement of video and display ads on Twitch’s streaming network. In addition, audiences can now be targeted using behavioral targeting through Twitch user-profiles and being able to integrate into Amazon’s e-commerce platformWe hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.