Thursday Thoughts On Advertising 104

Digital Advertising Strategy

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The 49ers Digital & Social Strategy to Replace In-Stadium Sales, Facebook Ads to Remove 28-Day Attribution Model, How to Create Buyer-Centric Content, and an Indonesian Researcher Uses Google Ads to Prevent Suicide.Bob McKay
President + FounderDoubling Down: The 49ers Digital+Social Strategy to Replace In-Stadium Sales see article here

“In many ways, this push to branded content and social media is an acceleration of what was inevitably going to happen,” said Gahan. “Covid has accelerated digital adoption. What was going to take ten years happened in two months. Adopting a social first advertising approach will allow the 49ers to provide more value to the brands they work with. They’ll be able to provide more data, more targeting and, most importantly, better results.”Alex Andrews
Executive Director of Social AdvertisingFacebook Ads to Remove 28-Day Attribution Model see the article here

As another blow to conversion measurement across browsers and devices, Facebook will soon be eliminating the 28-day attribution setting for conversions in their ad accounts.  This really hurts the ability of advertisers to see the longer-term impact of their ads, and is in anticipation of coming browser and cookie updates; advertisers really need to start considering alternative forms of ROI measurement!

Christian Bayne
Director of Content Strategy + Market ResearchHow to Create Buyer-Centric Content See the article here.

Creating content for various stages of the consumer journey is an art form of its own. This article shows you how to create content for the Top Of Funnel (TOFU), Middle of Funnel (MOFU) & Bottom of Funnel (BOFU).Matthew Giardino
Director of Performance Marketing + AnalyticsIndonesian Researcher Uses Google Ads To Prevent Suicide See the article here.

The power of digital media can be used in many ways outside of business growth. A researcher from Indonesia is currently utilizing Google Ads to help raise awareness for mental health. A growing problem around the world, especially with our current global pandemic, which has left many people in Isolation for extended periods of time.We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.