Thursday Thoughts On Advertising 104
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The 49ers Digital & Social Strategy to Replace In-Stadium Sales, Facebook Ads to Remove 28-Day Attribution Model, How to Create Buyer-Centric Content, and an Indonesian Researcher Uses Google Ads to Prevent Suicide.
NFL MARKETING PIVOT
Doubling Down: The 49ers Digital+Social Strategy to Replace In-Stadium Sales see article here
“In many ways, this push to branded content and social media is an acceleration of what was inevitably going to happen,” said Gahan. “Covid has accelerated digital adoption. What was going to take ten years happened in two months. Adopting a social first advertising approach will allow the 49ers to provide more value to the brands they work with. They’ll be able to provide more data, more targeting and, most importantly, better results.”
CONTENT WRITING TACTICS
How to Create Buyer-Centric Content See the article here.
Creating content for various stages of the consumer journey is an art form of its own. This article shows you how to create content for the Top Of Funnel (TOFU), Middle of Funnel (MOFU) & Bottom of Funnel (BOFU).
Indonesian Researcher Uses Google Ads To Prevent Suicide See the article here.
The power of digital media can be used in many ways outside of business growth. A researcher from Indonesia is currently utilizing Google Ads to help raise awareness for mental health. A growing problem around the world, especially with our current global pandemic, which has left many people in Isolation for extended periods of time.