Thursday Thoughts On Advertising 105
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Advertisers Eye Q4 With Guarded Optimism, Facebook’s CRO Says Their Ad Model Is Under Assault From Apple, Measurement/Attribution Ranks #2 On The List Of Concerns For The Coming Year, and Google Ads Intros New Automated Features.
Q4 ADVERTISING MARKET
Green Shoots of Recovery: Advertisers Eye Q4 With Guarded Optimism see article here
“Online media owners are benefiting from this guarded optimism among advertisers. With advertisers in a constant state of flux as the world changes around them, online media gives them features like online auctions and self-serve ad platforms to shift media dollars at speed.”
PAID SOCIAL ADVERTISING
Facebook’s CRO Says Their Ad-Supported Model Is Under Assault From Apple see the article here
Facebook’s CRO is speaking out more strongly against Apple’s upcoming iOS 14 change which will greatly harm advertisers’ ability to track results from their campaigns. From Facebook and Instagram’s perspective, this is a distasteful power move from Apple to harm the viability of free products and services that rely on advertising to survive. From Apple’s perspective, it’s all about user consent and privacy. From an advertiser’s perspective, we should all prepare to use alternative forms of targeting and attribution.
Google Ads Intros Additional Automated Features See the article here.
Campaigns to all advertisers in the coming weeks. The performance-focused campaigns run on YouTube and Google video partners. The company is also testing direct-response video ad formats for TV screens. Google said in May that over 100 million users are watching YouTube and YouTube TV on their television screens monthly.