Thursday Thoughts On Advertising 106
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: An Unstable Q4 TV Ad Market Is Pushing Up Ad Prices, Instagram to Crack Down On “Hidden Advertising”, 2020 Social Media Industry Benchmarks, and Meet Google Analytics 4.
PAID SOCIAL ADVERTISING
Instagram To Crack Down On “Hidden Advertising” see the article here
No more subtle, sneaky influencer marketing on Instagram! After facing public pressure, Instagram is implementing features to require labels anytime ANY account, whether a business page or a personal one, posts something featuring a branded product, to disclose whether or not they are being incentivized or paid to promote said product. This increases transparency for the user but adds some stipulations on influencer agreements that some brands previously leveraged without worry.