Thursday Thoughts On Advertising 106

Posted on October 21, 2020 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: An Unstable Q4 TV Ad Market Is Pushing Up Ad Prices, Instagram to Crack Down On “Hidden Advertising”, 2020 Social Media Industry Benchmarks, and Meet Google Analytics 4.

LINEAR TV

Bob McKay
President + Founder

An Unstable Q4 TV Ad Market Is Pushing Up Ad Prices see article here

Linear TV is realizing that they’re not going to be able to deliver the campaigns. Advertisers are not willing to or just won’t pay that increase. So where do you go?

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Instagram To Crack Down On “Hidden Advertising” see the article here

No more subtle, sneaky influencer marketing on Instagram! After facing public pressure, Instagram is implementing features to require labels anytime ANY account, whether a business page or a personal one, posts something featuring a branded product, to disclose whether or not they are being incentivized or paid to promote said product. This increases transparency for the user but adds some stipulations on influencer agreements that some brands previously leveraged without worry.

2020 SOCIAL MEDIA BENCHMARKS

Christian Bayne
Director of Content Strategy + Market Research

2020 Social Media Industry Benchmarks See the article here.

This says it all for organic social. The median across all industries is 0.09% engagement rate/post (by follower)

social media marketing advertising statistics

ANALYTICS + REPORTING

Matthew Giardino
Director of Performance Marketing + Analytics

Meet Google Analytics 4 See the article here.

Google is rolling out a new version of Google Analytics in an effort to give advertisers a clearer understanding of the consumer journey with in-depth acquisition reports, focusing on consumer lifetime value and predictive modeling. This is a step further than current analytics provides and shows how Google is preparing for a cookieless environment.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.