Thursday Thoughts On Advertising 110
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Brands Have Fun With ‘This Claim Is Disputed’ Twitter Meme, More Facebook Ads Bugs Unnerve Advertisers Before Black Friday, Six Problem-Solving Mindsets For Very Uncertain Times, and Google Ads Wants Advertisers To Give Broad Match Another Shot.
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More Facebook Ads Bugs Unnerve Advertisers Before Black Friday see the article here
The widespread pauses of Facebook campaigns after Election Day have, predictably, resulted in many many falsely flagged ads being halted. This combined with interface bugs that have plagued the platform since means many advertisers are looking for alternatives. If other platforms can match the attribution and flexibility of Facebook, there would be an exodus. But we’ve said that before…
MCKINSEY: PROBELM SOLVING SKILLS
Six Problem-Solving Mindsets For Very Uncertain Times See the article here.
Solving problems is a skill that is learned! The obvious answers aren’t always the right ones and this is why point #2 is Tolerate Ambiguity. Such a powerful point! Begin by designing experiments that reduce the uncertainties and narrow your hypothesis. It all starts with Tolerating Ambiguity!
Google Ads Wants Advertisers To Give Broad Match Another Shot See the article here.
Broad match keyword targeting has always made advertisers run for the hills, but Google is making a play to campaign managers to try this match type again but in combination with its smart bidding features. Google promises that smart bidding will provide a filter for wildly irrelevant search queries and that their contextualization of search terms has improved.