Thursday Thoughts On Advertising 111
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Why Marketers Are Ringing In The Holiday Season With More Influencers, Facebook Ads Could Be Reaching A Saturation Point, Salesforce Signs Agreement to Acquire Slack, and YouTube Launches Audio Ads to Reach Music & Podcast Listeners.
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Facebook Ads Could Be Reaching A Saturation Point see the article here
Interesting perspective on the future of Facebook advertising. As Facebook’s reach is already so high, userbase growth will continue to slow, and some users even claiming to leave the platform or use it less due to an oversaturation of ads. This could be approaching a crossroads for the social media giant as they might want to consider switching emphasis from growing ad inventory to retaining users.