Thursday Thoughts On Advertising 112
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: More Than Half of US Advertising Spend Is Digital, Snapchat Adds New Features To Its Ad Toolkit, 10 Digital Trends For 2021, and Google Ads Unveils Enhancements To Lead Form Extensions.
THE DIGITAL REVOLUTION
More Than Half Of US Advertising Spend Is Digital see article here
“For the first time, more than half of U.S. advertising spending is set to go to digital platforms, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the pandemic pummeled the industry this year.”
eMARKETER: 2021 DIGITAL TRENDS
Google Ads Unveils Enhancements To Lead Form Extensions See the article here.
After rolling out Lead Form Extensions last year, Google is making enhancements to make the feature easier to use, and to be able to make the feature more specific to different industries.