Thursday Thoughts On Advertising 113
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A digital advertising agency employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: How The Super Bowl Represents A Return To Normalcy, TikTok e-Commerce Is Coming For Hyper Engaged Gen-Z, WTF Is A Data Clean Room, & Google Ads to Phase Out Modified Broad Match.
A RETURN TO NORMALCY
How The Super Bowl Represents A Return To Normalcy see article here
Even with that blink of normalcy this past Sunday, there’s a sobering reality that the uncertainty of 2020 is extending into 2021. “The Super Bowl was trying to put a gloss on a world that’s really messy right now,” said Ann Billock, partner at Arc Advisors.
MARTECH: DATA CLEAN ROOMS
WTF Is A Data Clean Room? See the article here.
In a recent webinar hosted by Merkle speaking of the Current State of Customer Engagement 2020, the term ‘Data Clean Room’ was thrown around many times. Marketers, are you aware of or making use of this?