Thursday Thoughts On Advertising 114

Thursday Thoughts On Advertising 114

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Monetization of Attention, Pinterest Plots First Advertiser Summit: Touts As A Brand-Safe Shop, What Happened With The Grubhub Ad, and Google Ads Lead Form Now Triggers On Headline Click.

Digital Advertising

MONETIZATION OF ATTENTION

Bob McKay
President + Founder

Attention As A Currency (BAT) see article here

Bitcoin, Ethereum, Litecoin, and now attention-coin. The new value is consumers getting paid for their attention???

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Pinterest Plots First Advertiser Summit: Touts As A Brand-Safe Shop see the article here

Pinterest is looking to host its first big advertiser summit, tho it is digital, in an attempt to cement itself as an attractive investment for brands and agencies alike.  Not only might this help with their reputation among digital advertisers, but it is a great opportunity to show off its advances as a platform and hopefully will provide them with an incentive to innovate new products.  We’re still waiting to see Pinterest provide reliable ROI metrics.

2021's BIGGEST MEME

Christian Bayne
Director of Content Strategy + Market Research

What Happened To The Grubhub Ad? See the article here.

Many people thought that 2021 had the potential to be slightly better than its predecessor. After all, this past year set the bar extremely low. But, sadly, as 2021 felt all of the pressure to be great, it crumbled and immediately gave birth to one of the earth’s most deplorable creations: The Grubhub  “Delivery Dance” Ad. In November 2020, tragedy struck. 1stAveMachine BA and 72andSunny unlocked the gates of hell and released something ghastly.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Lead Form Now Triggers On Headline Click to see the article here.

Google’s lead form extensions are improving in the way advertisers can present them to potential customers. As a new feature, potential customers will now be able to access lead forms by clicking on the headline of an ad. This is an improvement to the process that should see higher conversion rates, as well as more value to advertisers.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.