Thursday Thoughts On Advertising 115
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Forces Shaping Our Future Today, Marketers Are Starting To See TikTok As A Staple Of The Social Budget, The Elements Of Good Judgement, and Microsft To Replace Manual CPC With Enhanced CPC By April.
Emerging Trends: The Forces Shaping The Future Today see article here
Emerging consumer behavior trends are showing an attempt to simplify their lives through better efficient use of time. That has an impact on their shopping which has an impact on how brands need to behave to win more business. Heightened digital expectations from consumers.
The Elements Of Good Judgement See the article here.
Good judgment comes in many forms but being aware of your biases stood out to me as the most important. Identifying your biases is not an easy task, and requires a level of humility that most aren’t prepared to elevate to. Cognitive biases can come in many forms which usually require deep introspection and post-mortem exercises to identify. Combine that with self-awareness, and you have a fighting chance to make good judgment calls.