Thursday Thoughts On Advertising 116

Thursday Thoughts On Advertising 116

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Google Is Ending Behavioral Targeting, Facebook Touts The Benefits Of Personalized Ads In A New Campaign, Developing A Unique & Memorable Brand Identity, Facebook Takes A Bite Out Apple, and Maryland Passed A Tax On Digital Advertising.

Digital Advertising

GOOGLE'S DIGITAL MARKETING BIG MOVE

Bob McKay
President + Founder

In A Drastic Shift, Google Will End Behavioral Targetingsee article here

Google cross-platform targeting is going away. Will this increase consumers annoyed by irrelevant ads or does your digital agency have a solution?

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Touts The Benefits Of Personalize Ads In A New Campaign see the article here

Facebook is making more investments into its anti-Apple campaign, but this one is more subtle.  They are launching “targeted ads to promote the importance of targeted ads,” primarily talking about small businesses and how their growth has been aided by Facebook’s platform.  This is a smart approach, although the ads themselves might be too subtle and ambiguous for the consumer to understand what they’re actually referring to. Most users are still going to quickly opt-out of tracking if given the option.

BRANDING

Deirdre Powell
Director of Brand Activation

Developing A Unique & Memorable Brand Identity the article here.

Your brand is more than your logo and color palette; it is your unique voice and identity
separating you from the competition. “Branding is what people say about you when your not in the room” (Wheeler 2021)

THE BIG BRAWL: FB + APPLE

Christian Bayne
Director of Content Strategy + Market Research

Facebook Takes A Bite Out Of Apple See the article here.

The privacy wars have gotten so intense between Apple and Facebook that they have begun to reveal each other’s true intentions. iPhone maker Apple is planning to add an update that will give users the ability to stop applications from tracking their activity online. Not only will this affect tracking on the application, but it will also track their activity across multiple platforms and websites.

DIGITAL ENVIRONMENT 2021

Matthew Giardino
Director of Performance Marketing + Analytics

Maryland Passed A Tax On Digital Advertising See the article here.

Certain states, such as Maryland are looking to increase their tax revenues by signing into law a tax on Digital advertising to any ads that target residents of Maryland. These costs will be a sliding scale tax on big ad platforms such as Google and Facebook from 2.5% – 10%, depending on a company’s global revenues. We have yet to see what types of repercussions this may have to ad costs to end consumers, but it is something we will be monitoring in the futures as more states look to adopt this tax

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.