Thursday Thoughts On Advertising 119

Posted on March 24, 2021 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The Majority of US Adults Have No Interest In Voice Shopping, How Covid-19 Supercharged The Advertising Tripoly: FB, Google & Amazon, Meet The Female Marketers Thriving In Male-Dominated Sectors, 3 Awful Fast Food Social Media Posts, and Google Ads Tests Smart Matching Match Types.

CONSUMER TRENDS

Bob McKay
President + Founder

The Majority of US Adults Have No Interest In Voice Shopping see article here

The one area of digital media not being accepted. “Voice shopping”.

Marketing Updates for Voice Shopping

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

How Covid-19 Supercharged The Advertising Tripoly: FB, Google & Amazon see the article here

As we’ve said on several occasions, the pandemic launched digital acumen among consumers by 5 years or more, but it also might have launched it forward for advertisers. Realizing how much quarantine time would be spent online, for the first time ever the combination of the big 3 tech ad giants, Google, Facebook, and Amazon accounted for OVER HALF of all advertising dollars spent in 2020. Digital advertising isn’t the future; it’s the very clear present.

BRANDING

Deirdre Powell
Director of Brand Activation

Meet The Female Marketers Thriving In Male-Dominated Sectors the article here.

Having more confidence when you walk into a room is all about owning your brand. By merging your brand with your goals you’ll be unstoppable!

FAST FOOD SOCIAL MEDIA

Christian Bayne
Director of Content Strategy + Market Research

3 Awful Fast Food Social Media Posts See the article here.

Good Intentions, terrible execution… what fast food social media posts come to mind? In light of the recent Burger King tweet drama, we found some hilarious (and sad) viral backfires in fast food internet history.

GOOGLE UPDATES

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Tests Smart Matching Match Type See the article here.

Smart matching match types were recently discovered in some ad accounts as a new way of targeting keywords. Google acknowledged that this feature was available in limited accounts, but offered no other information to its use. As Google continues to move to automation, this is just the latest evidence that they are continuing down that path.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.