Thursday Thoughts On Advertising 119
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Majority of US Adults Have No Interest In Voice Shopping, How Covid-19 Supercharged The Advertising Tripoly: FB, Google & Amazon, Meet The Female Marketers Thriving In Male-Dominated Sectors, 3 Awful Fast Food Social Media Posts, and Google Ads Tests Smart Matching Match Types.
Director of Brand Activation
Meet The Female Marketers Thriving In Male-Dominated Sectors the article here.
Having more confidence when you walk into a room is all about owning your brand. By merging your brand with your goals you’ll be unstoppable!
FAST FOOD SOCIAL MEDIA
3 Awful Fast Food Social Media Posts See the article here.
Good Intentions, terrible execution… what fast food social media posts come to mind? In light of the recent Burger King tweet drama, we found some hilarious (and sad) viral backfires in fast food internet history.
Google Ads Tests Smart Matching Match Type See the article here.
Smart matching match types were recently discovered in some ad accounts as a new way of targeting keywords. Google acknowledged that this feature was available in limited accounts, but offered no other information to its use. As Google continues to move to automation, this is just the latest evidence that they are continuing down that path.