Thursday Thoughts On Advertising 120
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Gen Z Is Expanding The Social Media Menu In Canada, Facebook Ad Prices Up 30% From Pandemic Lows, 2021 Chatbot Trends, Accelerating The ABM Customer Journey with Madison Logic, and Three Ways Blockchain Could Drastically Change The Digital Advertising Industry.
PAID SOCIAL ADVERTISING
Facebook Ad Prices Up 30% From Pandemic Lows see the article here
A predicted trend is emerging; Facebook is getting more expensive. With more advertisers flocking back with more spend after the pandemic recession, look for this trend to continue throughout the summer. Anticipate it and make sure you have other metrics available to you besides just CPM and CPC!
CUSTOMER JOURNEY MANAGEMENT
DIGITAL ENVIRONMENT 2021
Three Ways Blockchain Could Dramatically Change The Digital Advertising Industry See the article here.
Blockchain is looking to revolutionize the process of buying digital ads, creating an environment that is more cost-effective, less intrusive to users while utilizing reward systems, and ultimately taking power back from the big players in the tech space.