Thursday Thoughts On Advertising 120

Thursday Thoughts On Advertising 120

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Gen Z Is Expanding The Social Media Menu In Canada, Facebook Ad Prices Up 30% From Pandemic Lows, 2021 Chatbot Trends, Accelerating The ABM Customer Journey with Madison Logic, and Three Ways Blockchain Could Drastically Change The Digital Advertising Industry.

Digital Advertising

DIGITAL TRENDS

Bob McKay
President + Founder

Gen Z Is Expanding The Social Media Menu In Canada see article here

Social media is growing in Canada as expected. What we predict is future growth and then splintering of channels like TV and radio did in their infancy.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Ad Prices Up 30% From Pandemic Lows see the article here

A predicted trend is emerging; Facebook is getting more expensive. With more advertisers flocking back with more spend after the pandemic recession, look for this trend to continue throughout the summer. Anticipate it and make sure you have other metrics available to you besides just CPM and CPC!

AI TRENDS

Deirdre Powell
Director of Brand Activation

2021 Chatbot Trends the article here.

Chatbots with new integrated technology are the future of customer service.

CUSTOMER JOURNEY MANAGEMENT

Christian Bayne
Director of Content Strategy + Market Research

Accelerating The ABM Customer Journey See the article here.

There’s a new journey tool on the market called Madison Logic and it allegedly saves hours on data analysis and accelerates the sales journey. Check it out here.

DIGITAL ENVIRONMENT 2021

Matthew Giardino
Director of Performance Marketing + Analytics

Three Ways Blockchain Could Dramatically Change The Digital Advertising Industry See the article here.

Blockchain is looking to revolutionize the process of buying digital ads, creating an environment that is more cost-effective, less intrusive to users while utilizing reward systems, and ultimately taking power back from the big players in the tech space.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.