Thursday Thoughts On Advertising 121

Thursday Thoughts On Advertising 121

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Pluto TV Will Surpass $1B in US Ad Revenue, TikTok Will No Longer Let People Opt-Out of Personalized Ads, Top 12 Future Web Development Trends of 2021, Culture In Chaos, and What Search Marketers Need To Know About Instacart Advertising.

Digital Advertising

OTT MISCONCEPTIONS

Bob McKay
President + Founder

Pluto TV Will Surpass $1 Billion In US Ad Revenue see the article here

OTT TV is mainstream, but perceptions about audience size are like a rearview mirror. The audience is smaller than you think…

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

TikTok Will No Longer Let People Opt-Out of Personalized Ads See the article here

TikTok is making a move to be more similar to other platforms as well as be more attractive to advertisers by not allowing TikTok users to opt-out of personalized ads FROM TIKTOK DATA.  They can still opt-out of any targeting that relies on third parties or data partners, but whatever you watch, like, comment on, etc. within TikTok will continue to be gathered anonymously to target you with ads within the platform.

WEB DEVELOPMENT

Deirdre Powell
Director of Brand Activation

Top 12 Future Web Development Trends of 2021 See the article here.

“If you think math is hard, try web design.”
– Trish Parr

CONSUMER TRENDS

Christian Bayne
Director of Content Strategy + Market Research

Culture In Chaos See the article here.

We (consumers) are moving from a mindset of self-care to self-aware, work-life balance to work-life boundaries. These are just a few of the ideas expressed in this ebook which speaks about much broader consumer trends. The idea here is to take these concepts in and see how they may apply to your approach to marketing. At the end of the day, you’re marketing to consumers.

INSTACART ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

What Search Marketers Need To Know About Instacart Advertising See the article here.

In 5 weeks last year due to the pandemic and evolving user habits, Instacart advanced 5 years in time in terms of growth. To take advantage of this growth, Instacart launched a self-service platform similar to Google ads where brands can compete for user’s search intent and drive sales through delivery from physical retailers.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.