Thursday Thoughts On Advertising 122

Digital ad spend

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Digital Ads Grew 29% In Q4 Pandemic Rebound, Snap Stock Gains After Upgrade, 5 Things You Should Know About NFTs, and Google Ads Sitelinks Tests List Vertical Interface.Bob McKay
President + FounderDigital Ads Grew 29% In Q4 In Pandemic Rebound see article here

Digital growth at such a rapid pace is not the news. The consumer digesting more content is not news. E-marketer reported the individuals are spending an extra hour a day with digital channels. The news this week is actually a question.

What percentage of your brand’s media has shifted into digital?  If it is less than 80% digital you are behind and get a C+ like the kid in Christmas Story. If you have made the pivot congratulations, A++++++Alex Andrews
Executive Director of Social AdvertisingSnap Stock Gains After Upgrade see the article here

Snapchat stock continues to rise as the percentage of users going to Snapchat to view content as opposed to just messaging is rising.  Messaging, in general, is a “low-value activity” for advertisers because users are going for a specific communicative purpose that they don’t want to be interrupted during.  Content viewing however has a higher tolerance for advertising among users, so as more users view content on Snapchat, the more effective Advertising is likely to be.Christian Bayne
Director of Content Strategy + Market Research5 Things You Should Know About NFTs See the article here.

As the wild game of NFTs continues, there are many questions. Here’s a fun way to get a small grip on what a Non-Fungible Token is.Matthew Giardino
Director of Performance Marketing + AnalyticsGoogle Ads Sitelinks Tests List Vertical Interface See the article here.

Google has been continuously tweaking how their sitelink extensions appear within the SERP, and in the most recent version of this, Google tested a vertical display of sitelink compared to the usual horizontal. I personally like the tested version as the natural user experience is to scroll up and down, which gives the ad more real-estate to work with.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.