Thursday Thoughts On Advertising 122
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Digital Ads Grew 29% In Q4 Pandemic Rebound, Snap Stock Gains After Upgrade, 5 Things You Should Know About NFTs, and Google Ads Sitelinks Tests List Vertical Interface.
WHAT % OF YOUR MEDIA SPEND IS DIGITAL?
Digital Ads Grew 29% In Q4 In Pandemic Rebound see article here
Digital growth at such a rapid pace is not the news. The consumer digesting more content is not news. E-marketer reported the individuals are spending an extra hour a day with digital channels. The news this week is actually a question.
What percentage of your brand’s media has shifted into digital? If it is less than 80% digital you are behind and get a C+ like the kid in Christmas Story. If you have made the pivot congratulations, A++++++
PAID SOCIAL ADVERTISING
Snap Stock Gains After Upgrade see the article here
Snapchat stock continues to rise as the percentage of users going to Snapchat to view content as opposed to just messaging is rising. Messaging, in general, is a “low-value activity” for advertisers because users are going for a specific communicative purpose that they don’t want to be interrupted during. Content viewing however has a higher tolerance for advertising among users, so as more users view content on Snapchat, the more effective Advertising is likely to be.