Thursday Thoughts On Advertising 123
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Grocery & Food Delivery Apps Were Among The Top Fastest-Growing App Categories In 2020, Snapchat Boasts 125 Million Spotlight Viewers and Deals With Gucci & Northface, User Experience Will Affect Google Rankings Starting Next Year, 5 Brands to Support During Earth Month and Microsoft Advertising’s New Announcements.
FASTEST GROWIN APPS IN 2020
Grocery & Food Delivery Apps Were Among The Fastest-Growing App Categories In 2020 see article here
Conveniences in food delivery are driving app downloads for these services. Who would have thought a year ago that people would pay sometimes 15%-30% more to not fight traffic?
WEBSITE RANKING UPDATE
Director of Brand Activation
User Experience Will Affect Google Rankings Starting Next Year the article here.
Google has announced that they will be ranking websites based on their user experience This means that the quality of your website’s design, content, and usability will affect its rankings in search results.