Thursday Thoughts On Advertising 124

Video Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Digital Video Surpasses TV In Ad Spend, AB InBev: Creativity Can Solve Problems, More Than 100 Million Americans Will UseMobile Proximity Payments In 2021, and Global Signage Market Growth Sustained By Increased Focus On Outdoor Digital Ads.Bob McKay
President + FounderIn Canada, Digital Video Surpasses TV In Ad Spend For The First Time Ever see article here

This is big news!!! Video/OTT/CTV/Youtube/Social Video surpasses Traditional TV in resources allocated by brands!Deirdre Powell
Director of Brand ActivationAB InBev: Creativity Can Solve Problems the article here.

There has been an explosion of creativity online, from video making to cinemagraphs, and everything in between and marketing is no different. All you have to do is be super creative. “The pandemic taught us the need for creativity to solve people’s problems.
Richard Oppy, AB InBev”Christian Bayne
Director of Content Strategy + Market Research More Than 100 Million Americas Will Use Mobile Proximity Payments In 2021 See the article here.

Convenience is the key idea here. Mobile wallets are growing in popularity and if your commerce platform cannot handle this in-person, you may want to rethink this. Just the other day I went for a jog in the blazing sun and I wanted to buy some water at a local store. Yes, I had my phone. No, I didn’t have a card or cash. Result= Looking for a water fountain. Case in point.Matthew Giardino
Director of Performance Marketing + AnalyticsGlobal Signage Market Growth Sustained By Increased Focus On Outdoor Digital Ads  See the article here.

Globally the demand for digital out of home is rapidly growing, with outdoor signage to account for 60% of the global market share by 2031. This demand is being generated by the demand for more eco-friendly advertising, the rising adoption of monetization of ad space by retailers and venues, as well as tech advances with the introduction of 4k and 8k resolution screens.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.