Thursday Thoughts On Advertising 124
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Digital Video Surpasses TV In Ad Spend, AB InBev: Creativity Can Solve Problems, More Than 100 Million Americans Will UseMobile Proximity Payments In 2021, and Global Signage Market Growth Sustained By Increased Focus On Outdoor Digital Ads.
Director of Brand Activation
AB InBev: Creativity Can Solve Problems the article here.
There has been an explosion of creativity online, from video making to cinemagraphs, and everything in between and marketing is no different. All you have to do is be super creative. “The pandemic taught us the need for creativity to solve people’s problems.
Richard Oppy, AB InBev”
MOBILE WALLETS ON THE RISE
More Than 100 Million Americas Will Use Mobile Proximity Payments In 2021 See the article here.
Convenience is the key idea here. Mobile wallets are growing in popularity and if your commerce platform cannot handle this in-person, you may want to rethink this. Just the other day I went for a jog in the blazing sun and I wanted to buy some water at a local store. Yes, I had my phone. No, I didn’t have a card or cash. Result= Looking for a water fountain. Case in point.