Thursday Thoughts On Advertising 125

Thursday Thoughts On Advertising 125

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Consumers Are Tired Of Brand Pretense, Yelp Beats Expectations As Diners/Advertisers Return, Apply Design Thinking To Select The Right Vendor, and Amazon’s Ad Revenue Is Now Twice As Big As Snap, Roku & Pinterest Combined!

Digital Advertising

CONSUMER TRENDS

Bob McKay
President + Founder

Consumers Are Tired of Brand Pretense see article here

It is a very interesting read and a poll that sets very high expectations on brands being activists. Very tough responsibility that has been added to the brand’s plate during a swirling opinion cycle. TREAD CAREFULLY.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Yelp Beats Expectations As Diners, Advertisers Return see the article here

Yelp’s market numbers as well as user metrics are looking better each week.  This is largely due to Yelp being so predominantly made up of restaurants, bars, and cafes that were either shut down, or had reluctant guests for the past 14 months, but it also has to do with Yelp doubling down on their self-serve ad platform.  Attracting more agencies, rather than just brands, is the key to more growth.

TECH-STACK EVALUATION

Christian Bayne
Director of Content Strategy + Market Research

Apply Design Thinking To Select The Right Vendor See the article here.

AMAZON'S AD REVENUE

Matthew Giardino
Director of Performance Marketing + Analytics

Amazon’s Ad Revenue Is Now Twice As Big As Snap, Twitter, Roku & Pinterest Combined See the article here.

For those businesses that rely on eCommerce for making their revenue, they may want to ensure that Amazon’s DSP is part of their media mix if it isn’t already. The giant’s advertising platform is generating 2.4* the revenue than Snapchat, Roku, Twitter, and Pinterest combined as well as growing 1.7* as fast. This is especially alarming for these ad platforms and they will need to continue to innovate in the eCommerce sector in order to close the gap.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.