Thursday Thoughts On Advertising 125
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Consumers Are Tired Of Brand Pretense, Yelp Beats Expectations As Diners/Advertisers Return, Apply Design Thinking To Select The Right Vendor, and Amazon’s Ad Revenue Is Now Twice As Big As Snap, Roku & Pinterest Combined!
Consumers Are Tired of Brand Pretense see article here
It is a very interesting read and a poll that sets very high expectations on brands being activists. Very tough responsibility that has been added to the brand’s plate during a swirling opinion cycle. TREAD CAREFULLY.