#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Consumers Are Tired Of Brand Pretense, Yelp Beats Expectations As Diners/Advertisers Return, Apply Design Thinking To Select The Right Vendor, and Amazon’s Ad Revenue Is Now Twice As Big As Snap, Roku & Pinterest Combined!Bob McKay
President + FounderConsumers Are Tired of Brand Pretense see article here
It is a very interesting read and a poll that sets very high expectations on brands being activists. Very tough responsibility that has been added to the brand’s plate during a swirling opinion cycle. TREAD CAREFULLY.Alex Andrews
Executive Director of Social AdvertisingYelp Beats Expectations As Diners, Advertisers Return see the article here
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.