Thursday Thoughts On Advertising 126
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: How Are Online & Offline Transactions Becoming More Frictionless? Facebook Import Is Now Available In Microsoft Advertising, 7 Post-Pandemic Trends for 2021, Marketers Take Advantage of Out-Of-Home As People Get Back Outdoors, and 10 Benefits of Programmatic Advertising.
VIDEO MARKETING TRENDS
Director of Brand Activation
PROGRAMMATIC DIGITAL OUT-OF-HOME BUYS
Marketers Take Advantage of Out-Of-Home As People Get Back Outdoors See the article here.
Finally, full-funnel OOH executions have are possible. This is a tactic that we have been using for our clients as we’ve been able to access DOOH (Digital Out Of Home) for quite some time. From the back seat of a Lyft to local bar karaoke machines, malls, etc we are able to fulfill these needs.
10 Benefits of Programmatic Advertising See the article here.
If you haven’t added Programmatic advertising to your media mix, maybe you will reconsider after reading this article. See 10 reasons why you should be advertising programmatically.