Thursday Thoughts On Advertising 126

Thursday Thoughts On Advertising 126

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: How Are Online & Offline Transactions Becoming More Frictionless? Facebook Import Is Now Available In Microsoft Advertising, 7 Post-Pandemic Trends for 2021, Marketers Take Advantage of Out-Of-Home As People Get Back Outdoors, and 10 Benefits of Programmatic Advertising.

Digital Advertising

BRAND ENGAGEMENT

Bob McKay
President + Founder

How Are Online & Offline Transactions Becoming More Frictionless? see article here

Is a brand’s value becoming more affected by ease of commerce and delivery rather than the actual product?

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Import Is Now Available In Microsoft Advertising see the article here

An interesting crossover between ad platforms that would be nice to see more of in the future!  Microsoft Ads have announced, “Facebook Import” which will basically allow advertisers to transfer over campaigns with settings and creative already built out in Facebook Ads Manager into the Microsoft Ads Network for easy building and usage.

VIDEO MARKETING TRENDS

Deirdre Powell
Director of Brand Activation

7 Post-Pandemic Trends for 2021 and Beyond the article here.

Got Video? You need to start video marketing “by 2022, 82% of global internet traffic will come from video streaming and downloads”

PROGRAMMATIC DIGITAL OUT-OF-HOME BUYS

Christian Bayne
Director of Content Strategy + Market Research

Marketers Take Advantage of Out-Of-Home As People Get Back Outdoors  See the article here.

Finally, full-funnel OOH executions have are possible. This is a tactic that we have been using for our clients as we’ve been able to access DOOH (Digital Out Of Home) for quite some time. From the back seat of a Lyft to local bar karaoke machines, malls, etc we are able to fulfill these needs.

PROGRAMMATIC ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

10 Benefits of Programmatic Advertising See the article here.

If you haven’t added Programmatic advertising to your media mix, maybe you will reconsider after reading this article. See 10 reasons why you should be advertising programmatically.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.