#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: E-commerce Channel Ad Spending Surges Forward, Twitter is Testing Full-Screen Ads in Fleets, its Competitor To Instagram Stories, Council Post: 10 Ways Virtual Reality Will Impact The Future Of Advertising, How Retail Tech is Appealing to, And Benefiting, Both Consumers and Brands, Google Announces its Own Version of App Tracking TransparencyBob McKay
President + FounderE-commerce Channel Ad Spending Surges Forward see article here
“the pandemic boost in e-commerce sales—including a major shift toward digital grocery shopping—accelerated growth in US e-commerce channel advertising to 49.8%”Alex Andrews
Executive Director of Social AdvertisingTwitter is Testing Full-Screen Ads in Fleets, its Competitor To Instagram Stories see the article here
For better or worse, social media platforms are consistently emulating successful features from their competitors. Stories, in general, began as a Snapchat feature, before spreading to Instagram, Messenger, Facebook, and Twitter. Now Twitter is using it as mobile-centered ad placement, as they’ve seen growing ad revenues in the last few quarters.Deirdre Powell
Director of Brand ActivationCouncil Post: 10 Ways Virtual Reality Will Impact The Future Of Advertising the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.