Thursday Thoughts On Advertising 127
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: E-commerce Channel Ad Spending Surges Forward, Twitter is Testing Full-Screen Ads in Fleets, its Competitor To Instagram Stories, Council Post: 10 Ways Virtual Reality Will Impact The Future Of Advertising, How Retail Tech is Appealing to, And Benefiting, Both Consumers and Brands, Google Announces its Own Version of App Tracking Transparency
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Twitter is Testing Full-Screen Ads in Fleets, its Competitor To Instagram Stories see the article here
For better or worse, social media platforms are consistently emulating successful features from their competitors. Stories, in general, began as a Snapchat feature, before spreading to Instagram, Messenger, Facebook, and Twitter. Now Twitter is using it as mobile-centered ad placement, as they’ve seen growing ad revenues in the last few quarters.