#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: E-commerce Sales In Canada Have Nearly Doubled Since 2019, Facebook Advertising Head Carolyn Everson Quits, The Ultimate Guide To Marketing Trends In 2021, For e.l.f. Beauty Customer Data Is The Currency of Their Digital Ecosystem, and TrueView For Action Campaigns Will Be Transitioned Into Video Action Campaigns In Early 2022Bob McKay
President + FounderSince 2019, E-commerce Sales In Canada Have Nearly Doubled Their Share Of Overall Retail Sales see article here
If Canada is a “bell weather” E-Comm and digital commerce is showing very large increases proving consumer buying habits have changed forever.Alex Andrews
Executive Director of Social AdvertisingFacebook Advertising Head Carolyn Everson Quits see the article here
Deirdre Powell
Director of Brand ActivationThe Ultimate Guide to Marketing Trends in 2021 the article here.
Marketing changes fast, lightning-fast or at least it feels that way. Before you create your next campaign implement these ideas to get great results.Christian Bayne
Director of Content Strategy + Market ResearchFor e.l.f. Beauty Customer Data Is The Currency Of Their Digital Ecosystem See the article here.
Matthew Giardino
Director of Performance Marketing + AnalyticsTrueView For Action Campaigns Will Be Transitioned Into Video Action Campaigns Early 2022 See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.