Thursday Thoughts On Advertising 128

Marketing Trends 2021

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: E-commerce Sales In Canada Have Nearly Doubled Since 2019, Facebook Advertising Head Carolyn Everson Quits, The Ultimate Guide To Marketing Trends In 2021, For e.l.f. Beauty Customer Data Is The Currency of Their Digital Ecosystem, and TrueView For Action Campaigns Will Be Transitioned Into Video Action Campaigns In Early 2022Bob McKay
President + FounderSince 2019, E-commerce Sales In Canada Have Nearly Doubled Their Share Of Overall Retail Sales see article here

If Canada is a “bell weather” E-Comm and digital commerce is showing very large increases proving consumer buying habits have changed forever.Alex Andrews
Executive Director of Social AdvertisingFacebook Advertising Head Carolyn Everson Quits see the article here

This announcement of Facebook Advertising’s VP Carolyn Everson leaving the company is not long after the announcement of the CRO of Facebook also leaving this year.  The combination of leadership shifts, the rising presence of competitors, and the controversial iOS 14 changes mean this might be a large year of transition for Facebook Advertising.

Deirdre Powell
Director of Brand ActivationThe Ultimate Guide to Marketing Trends in 2021 the article here.

Marketing changes fast, lightning-fast or at least it feels that way. Before you create your next campaign implement these ideas to get great results.Christian Bayne
Director of Content Strategy + Market ResearchFor e.l.f. Beauty Customer Data Is The Currency Of Their Digital Ecosystem See the article here.

This is a simple idea that we’ve been preaching here at MA+A for many, many years- Know Your Customer. How do you do that? Collected their data the right way and offer value to the customer the way they want the value to be offered. We’ve seen international companies that have ZERO first-party data (how scary) and then mom and pop shops that have an email list of great relevance. Here’s an example of a company that gets it! (edited) 

Matthew Giardino
Director of Performance Marketing + AnalyticsTrueView For Action Campaigns Will Be Transitioned Into Video Action Campaigns Early 2022 See the article here.

Google is sunsetting their “Trueview For Action” campaigns for video later this year, transitioning to “Video Action” campaigns, which google claims generates 20% more conversions. Video action campaigns allow for advertisers to be on more ad formats, more specifically on the home page of YouTube

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.