Thursday Thoughts On Advertising 130

Posted on June 30, 2021 by Caleb Stockton

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: Q2 2021 Digital Video Trends, The One Developer Who Publicly Agreed to Try Facebook’s VR Ads Is Already Backing Away, Google Delays Chrome Tracking Cookies Until 2023, Truth In Influencers: Marketoon Of The Week, and US Connected Device Rate Hits 82%.

DIGITAL VIDEO TRENDS

Bob McKay
President + Founder

Q2 2021 Digital Video Trends see article here

People are going to spend 2 Hr 29 minutes a day watching digital video this year, that is 9 minutes more a day versus 2020. I thought it impossible for people to consume more video than in 2020 during a lockdown. Surprise, surprise…

BAD NEWS FOR FACEBOOK

Alex Andrews
Executive Director of Social Advertising

The One Developer Who Publicly Agreed To Try Facebook’s VR Ads Is Already Backing Away see the article here

Facebook has attempted to grow its ever-expanding ad network for placements to include Oculus Virtual Reality. While sounds intriguing on the surface, the issue is that unlike Facebook’s other placements which are free to access to the consumer and thus are expected to be monetized by advertisements, the first placements in Oculus were in gaming products the consumer already paid for, which leaves a bad taste in their mouths. This rocky start will delay the plans Facebook had for expanding its network.

CHROME DELAYS TRACKING COOKIES

Deirdre Powell
Director of Brand Activation

Google Delays Chrome Tracking Cookies Until 2023 the article here.

Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts.

INFLUENCER MARKETOON

Christian Bayne
Director of Content Strategy + Market Research

Truth In Influencers: Marketoon Of The Week See the article here.

An authentic influencer is one of the most important aspects to consider when choosing an individual. We’ve recently found massive success by choosing micro-micro-influencers for our campaigns. Do you know that friendly face you see when are you walking into your neighborhood Village Inn? Wouldn’t it be awesome to see them highlighted in an ad campaign locally? (Hint Hint)

BROADBAND TV NEWS

Matthew Giardino
Director of Performance Marketing + Analytics

US Connected Device Rate Hits 82% See the article here.

A recent study revealed that 82% of US households have at least 1 TV that is connected to the internet. Traditional TV is virtually dead, and as marketers, we need to ensure that CTV gets the allocation it deserves compared to traditional means.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.