#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: Q2 2021 Digital Video Trends, The One Developer Who Publicly Agreed to Try Facebook’s VR Ads Is Already Backing Away, Google Delays Chrome Tracking Cookies Until 2023, Truth In Influencers: Marketoon Of The Week, and US Connected Device Rate Hits 82%.Bob McKay
President + FounderQ2 2021 Digital Video Trends see article here
People are going to spend 2 Hr 29 minutes a day watching digital video this year, that is 9 minutes more a day versus 2020. I thought it impossible for people to consume more video than in 2020 during a lockdown. Surprise, surprise…Alex Andrews
Executive Director of Social AdvertisingThe One Developer Who Publicly Agreed To Try Facebook’s VR Ads Is Already Backing Away see the article here
Facebook has attempted to grow its ever-expanding ad network for placements to include Oculus Virtual Reality. While sounds intriguing on the surface, the issue is that unlike Facebook’s other placements which are free to access to the consumer and thus are expected to be monetized by advertisements, the first placements in Oculus were in gaming products the consumer already paid for, which leaves a bad taste in their mouths. This rocky start will delay the plans Facebook had for expanding its network.Deirdre Powell
Director of Brand ActivationGoogle Delays Chrome Tracking Cookies Until 2023 the article here.
Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts.Christian Bayne
Director of Content Strategy + Market ResearchTruth In Influencers: Marketoon Of The Week See the article here.
Matthew Giardino
Director of Performance Marketing + AnalyticsUS Connected Device Rate Hits 82% See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.
