Thursday Thoughts On Advertising 132
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: Local Media’s Post-Lockdown Spending Spree Powered A Digital Agency Surge, Instagram Reels Now Has Ads, General Mills’ Snack Brand Event Explores Content Creation, and Video Extensions In Microsoft Advertising Give Search Marketers Opportunity To Test Video Ads In SERPs.
SURGE IN DIGITAL AGENCIES
Local Media’s Post-Lockdown Spending Spree Powered A Digital Agency Surge see article here
Buying traditional media and activating all capabilities through a traditional media company is a recipe for poor performance and here is why. “Among the digitally struggling traditional media companies some reasons were the complexity of digital and the lack of sales experience in digital caused a lot of [sales] proposals to be frozen,” explained Borrell. In other cases, he added, the sales staff being used to power these digital agencies are pre-digital veterans (at one local media company, he noted, the top-selling rep is 90 years old).
PAID SOCIAL ADVERTISING
Instagram Reels Now Has Ads see the article here
Facebook’s Parent Company continues its proud tradition of copying whatever is good about other social media competitors and adapting it into their own. Instagram Reels, which are almost directly pulled from TikTok’s formatting, is now allowing ads. The benefit for advertisers means they can get more placements and reach out to the creative they already made for TikTok ads on Instagram as well. That being said, it is being slowly rolled out in tests so not every advertiser has access yet.
DIGITAL ENVIRONMENT 2021
Video Extensions In Microsoft Advertising Give Search Marketers Opportunity To Test Video Ads In SERPs See the article here.
Microsoft ads is the first Search Engine to Release Video Extensions to ads within their search results, giving more details to consumer’s decision-making journey. This is a great addition to their capabilities and combines channels into one ad format.