Thursday Thoughts On Advertising 133

Thursday Thoughts On Advertising 133

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Retail Sales Triumphed In June, Facebook Users Said No To Tracking. Now Advertisers Are Panicking, New Ways For Creators To Make A Living, Yet Another Automation Feature Rolling Out In Google Ads.

Digital Advertising

RETAIL SALES

Bob McKay
President + Founder

Retail Sales Triumphed in June see article here

Even with brick and mortar retail the consumer experience is improved through better use of technologies!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Users Said No To Tracking. Now Advertisers Are Panicking see the article here

We’re starting to understand more the scale of how much data is lost in conversion attribution with Facebook. The fact is over 75% of users have opted into the iOS 14 update, and an even larger percentage have opted out of cookies and cross-app tracking. It’s more important than ever to explore other attribution methods and alternative Facebook campaign objectives that don’t entirely rely on website conversions, such as Navigations, Lead Gen Ads, and Event Responses.

SOCIAL MEDIA LANDSCAPE

Farida Abdelmonsif
Digital Accounts Director

New Ways For Creators To Make A Living See the article here.

In the coming months, IG will begin testing a native affiliate tool that allows creators to discover new products available, share them with followers and earn commissions for the purchases they drive — all within the Instagram app. The test will include a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora. Reels will also be rewarded when creators add more badges/stars on Facebook and Instagram.

Matthew Giardino
Director of Performance Marketing + Analytics

Yet Another Automation Feature Rolling Out In Google Ads; Friday’s Daily Brief See the article here.

This new feature can help you acquire new customers or encourage repeat buying from existing customers, but it can also be expensive for those with lower budgets. As with all machine learning or AI-driven search features, it’s important to keep an eye on how it’s using your money. It’s automatically enabled and must be turned off manually in your settings.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.