[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: How TikTok’s Monetization And Product Features Changed In Q2 2021, Facebook Reduces Advertising Targeting For Teenagers, US Influencer Spending To Surpass $3 Billion In 2021, TikTok Has Created Viral Dances And Instant Stars But It’s Also Helping Small Businesses Cash In. Here’s How 4 Of Them Successfully Leveraged The Unique Algorithm, and Google Removes Standalone Maximize Conversions And Maximize Conversion Value Strategies.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10250″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”TIK TOK MARKETING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9661″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Bob McKay
President + Founder[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]How TikTok’s Monetization And Product Features Changed In Q2 2021 see article here
Tik Tok’s usage is strong, but the ad platform side has been archaic and cumbersome. That is beginning to change.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PAID SOCIAL ADVERTISING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12317″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Alex Andrews
Executive Director of Social Advertising[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Facebook Reduces Advertising Targeting For Teenagers see the article here
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”BRANDING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”14032″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Deirdre Powell
Director of Brand Activation[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]US influencer spending to surpass $3 billion in 2021 see the article here.
Influencer marketing is growing fast thanks to new trends like social commerce and video
“Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone.” According to (Insider Intelligence Editors Jul 20, 2021)[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”SMALL BUSINESSES” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”14343″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Farida Abdelmonsif
Director of Digital Accounts[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]TikTok Has Created Viral Dances and Instant Stars, But It’s Also Helping Small Businesses Cash In. Here’s How 4 Of Them Successfully Leveraged The Unique Algorithm See the article here.
A small new business experiments with social media, leveraging the growing popularity of Tiktok and the platform’s algorithm to launch their success. From zero customers or followers to thousands of views and 100 stores.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”DIGITAL ENVIRONMENT 2021″ title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9666″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Matthew Giardino
Director of Performance Marketing + Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Google Removes Standalone Maximize Conversions And Maximize Conversion Value Strategies See the article here.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1534123346814{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][ult_buttons btn_title=”CONTACT US” btn_link=”url:http%3A%2F%2Fyjy.a6c.myftpupload.com%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-block” btn_title_color=”#ffffff” btn_bg_color=”#da2425″ btn_bg_color_hover=”#efefef” btn_title_color_hover=”#da2425″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Noto Sans|font_call:Noto+Sans|variant:700″ btn_font_style=”font-weight:700;” btn_font_size=”desktop:18px;”][/vc_column][/vc_row]
