Thursday Thoughts On Advertising 135

Thursday Thoughts On Advertising 135

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: US B2B Advertising Forecast 2021, Facebook Reports Record Ad Revenue For Q2 2021 – Despite Apple’s iOS Privacy Changes, TikTok Heightens Commerce Credentials With Publicis Groupe Partnership, Instagram Is Making Accounts For Users Under 16 Private By Default, and Target Impression Share Bidding – Other August Changes Now Available In Microsoft Ads.

Digital Advertising

THE STATE OF ADVERTISING

Bob McKay
President + Founder

US B2B Advertising Forecast 2021 see article here

LinkedIn makes up the largest share of US B2B display in 2021 with 32.2% of the $5.09 billion that will be spent on B2B display this year. We estimate US B2B LinkedIn display ad revenues will be $1.64 billion in the US, growing 27.1% from 2020 when $1.29 billion was spent on LinkedIn B2B

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Reports Record Ad Revenue For Q2 2021, Despite Apple’s iOS Privacy Changes see the article here

Facebook’s quarterly revenue recorded a record number for the social media giant, as more advertisers flock back to the platform as “things get back to almost normal.”  That being said, the tone among internal meetings were still grim, as many Facebook executives believe the huge iOS 14 update, which adversely affected almost all Facebook advertisers, is just the first of many steps taken by other tech companies and even governments to regulate and diminish tracking capabilities for the sake of privacy concerns.

BRANDING

Deirdre Powell
Director of Brand Activation

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership the article here.

The hashtag #TikTokMadeMeBuyIt has generated 4.2 billion views since 2020. “Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their eCommerce strategies through the video platform as it aims to grow its shopping culture and commerce community.” (Lepitak, Stephen, 2021)

ORGANIC SOCIAL MEDIA

Farida Abdelmonsif
Director of Digital Accounts

Instagram Is Making Accounts For Users Under 16 Private By Default See the article here.

Facebook-owned Instagram is introducing changes designed to make the app safer for young people. From now on, anyone signing up for the service who’s under the age of 16 (or under 18 in certain countries) will have their account set to private by default, though the option to switch to public will still be available. Anyone under these ages with a public account now will be sent a notification encouraging them to switch to private.

THE DIGITAL ENVIRONMENT

Matthew Giardino
Director of Performance Marketing + Analytics

Target Impression Share Bidding, Other August Changes Now Available In Microsoft Ads See the article here.

Microsoft Advertising’s announcement has recommendations for when to use target impression share bidding including finding more visibility and awareness, gaining a competitive advantage, and increasing the likelihood of more click and conversion volume.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.