Thursday Thoughts On Advertising 135
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: US B2B Advertising Forecast 2021, Facebook Reports Record Ad Revenue For Q2 2021 – Despite Apple’s iOS Privacy Changes, TikTok Heightens Commerce Credentials With Publicis Groupe Partnership, Instagram Is Making Accounts For Users Under 16 Private By Default, and Target Impression Share Bidding – Other August Changes Now Available In Microsoft Ads.
THE STATE OF ADVERTISING
US B2B Advertising Forecast 2021 see article here
LinkedIn makes up the largest share of US B2B display in 2021 with 32.2% of the $5.09 billion that will be spent on B2B display this year. We estimate US B2B LinkedIn display ad revenues will be $1.64 billion in the US, growing 27.1% from 2020 when $1.29 billion was spent on LinkedIn B2B
PAID SOCIAL ADVERTISING
Facebook Reports Record Ad Revenue For Q2 2021, Despite Apple’s iOS Privacy Changes see the article here
Facebook’s quarterly revenue recorded a record number for the social media giant, as more advertisers flock back to the platform as “things get back to almost normal.” That being said, the tone among internal meetings were still grim, as many Facebook executives believe the huge iOS 14 update, which adversely affected almost all Facebook advertisers, is just the first of many steps taken by other tech companies and even governments to regulate and diminish tracking capabilities for the sake of privacy concerns.
Director of Brand Activation
TikTok Heightens Commerce Credentials With Publicis Groupe Partnership the article here.
The hashtag #TikTokMadeMeBuyIt has generated 4.2 billion views since 2020. “Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their eCommerce strategies through the video platform as it aims to grow its shopping culture and commerce community.” (Lepitak, Stephen, 2021)