Thursday Thoughts On Advertising 136
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: Mcommerce Forecast 2021, Instagram Tests Ads In Its Shop Tab, Giving Kids And Teens A Safer Experience Online, Influencer Marketing: Social Media Influencer Market Stats And Research For 2021, and Three Targeting Tactics That Power Every Stage Of The Funnel.
Director of Brand Activation
Giving Kids And Teens A Safer Experience Online the article here.
Google is “expanding safeguards to prevent age-sensitive ad categories from being shown to teens,” Google said it plans to block ad targeting based on age, gender, or interests for those under 18.”
THE BIG BRAWL: FB + APPLE
Director of Digital Accounts
Influencer Marketing: Social Media Influencer Market Stats And Research For 2021 See the article here.
Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market.
DIGITAL ENVIRONMENT 2021
Three Targeting Tactics That Power Every Stage Of The Funnel See the article here.
It’s essential to not only know your target audience but to design your campaigns to support the funnel. Before pulling the trigger on these strategies it’s important to have your research done (such as first-party data and your client-facing resources) to fully take advantage of this advice.