Thursday Thoughts On Advertising 136

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: Mcommerce Forecast 2021, Instagram Tests Ads In Its Shop Tab, Giving Kids And Teens A Safer Experience Online, Influencer Marketing: Social Media Influencer Market Stats And Research For 2021, and Three Targeting Tactics That Power Every Stage Of The Funnel.Bob McKay
President + FounderMcommerce Forecast 2021 see article here

MCommerce, mobile pay, will be pushing 10% of all retail purchases in the coming years. That doesn’t include the top-of-funnel decision-making that mobile supports. How is your brand adjusting?Alex Andrews
Executive Director of Social AdvertisingInstagram Tests Ads In Its Shop Tab see the article here

Instagram is expanding its capabilities and accessibility of its e-commerce transaction hosting for businesses.  As more and more sellers flock to crate their Instagram Shops on the backend, IG is also capitalizing on the feature’s increased userbase by testing ad placements there.  These placements should be available within Facebook Ads Manager as an option and will reach consumers in a context where they are expecting to do commerce.

Deirdre Powell
Director of Brand ActivationGiving Kids And Teens A Safer Experience Online the article here.

Google is “expanding safeguards to prevent age-sensitive ad categories from being shown to teens,” Google said it plans to block ad targeting based on age, gender, or interests for those under 18.”Farida Abdelmonsif
Director of Digital AccountsInfluencer Marketing: Social Media Influencer Market Stats And Research For 2021 See the article here.

Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market.Matthew Giardino
Director of Performance Marketing + AnalyticsThree Targeting Tactics That Power Every Stage Of The Funnel See the article here.

It’s essential to not only know your target audience but to design your campaigns to support the funnel. Before pulling the trigger on these strategies it’s important to have your research done (such as first-party data and your client-facing resources) to fully take advantage of this advice.We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.