Thursday Thoughts On Advertising 137

 

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: A New Era In Retail And Ecommerce Is Emerging, LinkedIn Shares New Case Study On How Jabra Utilizes LinkedIn Ads To Target Key Buyers, 8 Top UX Design Trends For 2021, US Retail Social Commerce Will Reach Nearly $80 Billion By 2025, and Amazon Lures Advertisers From Facebook After Apple Privacy Shift A New Era In Retail And Ecommerce Is Emerging see article here

During the Covid-19 era, the sustainable brand movement is increasing in importance, Streaming TV is increasing, and social channels are prominent. Andrews
Executive Director of Social Advertising Shares New Case Study On How Jabra Utilizes LinkedIn Ads To Target Key Buyers see the article here

A great example of more advertisers discovering the utility of LinkedIn advertising for B2B services. Using Lead Gen Form Ads both for prospecting and remarketing campaigns, retargeting users who opened but didn’t complete the form, and specifically using InMail Ads towards top identified decision-makers in industries of interest, are all potentially wonderfully effective tactics if you have the budget to work with. Higher budgets are necessary due to the premium on LinkedIn’s CPCs and CPMs.

Deirdre Powell Director of Brand Activation
8 Top UX Design Trends For 2021 the article here. What are the top UX trends for 2021? The world of user experience design is constantly changing and evolving. In order to stay relevant, you need to keep up with these changes and be aware of how they impact your business.

Farida Abdelmonsif Director of Digital Accounts
US Retail Social Commerce Will Reach Nearly $80 Billion By 2025 See the article here. Consumers are getting very comfortable purchasing through social to e-commerce and social companies are getting better with frictionless purchases on social channels. Amazon Lures Advertisers From Facebook After Apple Privacy Shift See the article here.

Amazon is better positioned than most social media platforms to take over advertising market share from Facebook. That is because ALL social media platforms are affected by the iOS14 shift which reduces attribution. But because Amazon is an eCommerce platform that hosts transactions on its site, it does not rely on cross-app or personalized tracking to be able to attribute purchases and conversions. Be on the lookout for growing ad revenue from Amazon.