Thursday Thoughts On Advertising 38
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Video services and licensed programming, LinkedIn launches new audience targeting guide, Digital change at PwC, Essential managerial tips and Google’s next big money maker.
PAID SOCIAL ADVERTISING
Alex Andrews
Director of Social Advertising
LinkedIn Launches New Guide To Audience Targeting See the article here
In the midst of LinkedIn’s interface updates and expanding options for audience targeting, they unveiled the most important feature in 2019 thus far: Lookalike Audiences! This isn’t available for everyone yet, but it is being rolled out and most advertisers should have access to it by the summer. This is huge because there is sometimes doubt and unreliability in LinkedIn’s B2B targeting, and being able to make a lookalike model from an existing B2B customer list is an incredible alternative tactic that has been working wonders on Facebook for years. Go LinkedIn!
CHANGE MANAGEMENT
Eric Ortiz
Director of Sales + Acquisition
PwC Addresses Digital Services By Changing Employee Mindsets see the article here.
“Change management is hard. Nothing is built overnight, but we can all have small victories along the way.” Even some of the largest companies in the world are taking tactics from agencies on how to break down silos, engage their employees, and manage the change the occurs when you do so. What programs have you initiated this week to help change your company’s mindset?
MANAGERIAL TIPS
Christian Bayne
Director of Content Strategy + Market Research
Essential Tips For Managers See the article here.
Becoming a manager for the first time isn’t easy, it’s a skill that requires constant improvement and reevaluation. This article offers many tips and insights into how to become a great manager and some are more difficult to swallow than others. Take a read.
GOOGLE TIPS
Matthew Giardino
Director of Digital Media
Google’s Next Big Money Maker: Maps See the article here.
Google has been long holding back on huge opportunities within their Google Maps features, and they are starting to tap into those capabilities. Although search will remain their bread and butter, they are starting to invest more time and capabilities within their map platform for ads
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.